Tim Steele

Scope of Responsibilities:
Websites • Online Store • Social Network • Quarterly Magazine • Print Ads • Literature • Promotional Videos and Documentaries • Email and Web Ads • Convention Graphics • Multimedia Presentations • Gift and Apparel Design

Set strategic direction for all creative work and drive execution of projects and network of 136 chapter websites, 45 alumnae websites, and 10 satellite sites including content management system. Managed a budget and vendors.

• Organizational Leadership. Led change initiative to bring creative in-house, saving the fraternity about $200,000 annually, and additional $250,000 during convention years.
• Website Change Initiative. Drove large-scale $250,000 overhaul of Fraternity website including redesign and pioneering integration with iMIS database and Ektron content management system that has become a model for other Greek groups. Website now contains 60,000+ content blocks of information including member profiles, chapter microsites, and a resource library.
• Ecommerce Store. Used Ektron's eCommerce functionality to rebuild online store, resulting in 25% increase in sales the first year.
• Chapter Network. Developed network of chapter websites for 136 chapters to eliminate the need for chapters to contract with web developers and ISPs, and strengthening the fraternity's brand under a cohesive look. Received 100% participation almost immediately.
• Social Network. Produced eSisters network, customizing Ektron's eIntranet system, that was regarded as a groundbreaking benefit within the Greek community by allowing members to search database of 250,000 member profiles and by launching with 12,000 pre-built groups. CREATIVE MEDIA SOLUTIONS Chesterfield, MO ( Boutique creative studio.

Launched and led firm focused on multimedia, managing team of three art directors, a copywriter, and an account executive. Drove creative process, determined client needs, and conducted presentations.

Recruited to dual roles of providing creative direction and of building the creative business. Managed 7 artists in 2 offices, directed the project workload, conducted presentations to clients, and reviewed all creative projects for quality and consistency.