Timothy Hood

Develop, creative and strategy for clients: Ryan Partnership, Eileen Fisher, Catapult and Daymon Worldwide.

> Responsible for directing/developing and executing creative concepts and designs from creative briefs. Partner with copywriters and account leadership to ensure the art direction and visual presentation supports the concept while integrating strategy and group research into final creative. Determining which channel of communication would best convey strategy and message of original vision. Collateral could be POP display, Mobile responsive site etc.
> Directed and energized creative team in developing collateral that would instill a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.
> Partner to concept and design communication materials for national consumer promotions as well as shopper marketing programs. Presenting to client expressing rationale behind creative and strategy. Created shopper marketing programs for: Clairol, Gillette Fusion, Pampers, Ulta, P&G Scale programs at Rite Aid and Target.
> Developed loyalty App for Clairol. Consumer receives push notification when time to color hair. App shows her the carton, shade number and name. With $ off coupon and seasonal color suggestions.
> Created scale program at Rite-Aid for the 2014 Sochi Olympics featuring Lindsay Vonn. Program included in-store display, web banners, e-mail blast & social media.
> Produced Root Touch-Up program at Wal-Mart that helps the consumer find the correct Root Touch-Up shade to match her current shade regardless of current brand. Created aisle signs that directed her to a mobile App that aided in her finding her Root Touch-Up shade. Support collateral included: info kiosk, shade wheel, floor decals, shelf frames, mobile, micro-site and Wal-Mart e-card.

> Catapult Westport CT – developed displays, in-store mobile experience, social media programs, retailer e-mail blasts and micro-sites for clients M&Ms, Dove Chocolate, Kelloggs, Keebler and Frontier cable.
> Daymon Worldwide Stamford, CT.– Developed private label packaging for Kroger and AEON ( Japanese Target )

> Art direct and manage all projects on Garnier Fructis Style, skin care and hair color. Includes high end package design with focus on, primary & secondary product packaging, seasonal packaging, GWP design, POP and counter displays. Jobs include press runs, bottle production runs, color matching quality control and material selection. Responsible for bringing designs to fruition by working in tandem with the technical packaging team and marketing.
> Managed the design function of the creative team ensuring time lines and direction were being met while encouraging innovative thinking in all aspects of retail marketing and packaging.
> Apply and maintain global guidelines to all US market packaging, collateral, promotions and campaigns. Maintain consistency in messaging across all channels.
> Aided in the design and production of the Garnier Salon set for Project Runway 6. Set was used by hairstylists to prepare models for the runway on each episode.
> Present projects on a weekly basis to senior management to gain insight and direction. Ongoing process until approval is granted to initiate production.
> Collaborate with Marketing, Sales and Product Development to maintain creative alignment between all channels and points of distribution.
> Manage and direct external agencies, freelancers, photographers, stylists and retouchers as necessary. Give direction on projects and ensure that they are delivered on time and within budget.
> Oversee the creative development for all aspects of mobile promotional tours. Including the design of the exterior and interior of vehicle, on stage experience, event environment and promotional collateral.

> SONY Electronics Bergen, NJ. — Designed packaging for electronic goods i.e. VCRs, Stereos, Walkman etc.
> Revlon New York, NY. ­— Designed packaging and POP displays for various Revlon products. In both the hair care and cosmetics category. Includes packaging of the new line extension of High Dimension hair color “Red Hot Browns”.
> Pepsi Purchase, NY. — Collaborated with Art Directors on designing collateral and packaging for numerous Pepsi products. Included Mountain Dew Monsoon, Lipton Brisk Fruit Teazer, Aquafina, Pepsi Twist and Diet Pepsi Twist. Created new 7Up style guide for international use.
> Alexander Isley Redding, CT. — Assisted in the design and production of the “Chrysler Design Awards” Tenth Anniversary book.

> Manage and direct all aspects of packaging, merchandising, promotions and advertising for FRIZZ-EASE, FRIZZ-EASE RELAX and ReadyToWear brands.Including international and domestic promotions..
> Collaborated with copywriters, marketing and brand coordinators to develop concepts for packaging, brochures, press kits, magazine ads, coupons, sell sheets, inserts, hang tags, signage, promotions and POP displays for assigned brands.
> Hired outside vendors, photographers and freelancers . Oversaw their progress on projects to ensure that quality and brand identity standards were maintained.
> Coordinated production schedules with marketing, traffic manager, outside agencies and printers to ensure timeliness and quality of finished product.
> Responsible for the day to day design and production progress of numerous projects. Tracked all projects from design concept to on site press inspections to ensure quality and continuity throughout brand globally.
> Maintained budgets on all projects to ensure that we were getting the best quality for the money and that project was coming in within budget.
> Oversaw team of designers and productions artists. Reviewed work and gave direction on assigned projects ensuring direction is being adhered to while all deliverables were completed on time and accurate.

> Developed and designed content for weekly features, sales promotion collateral, iconography, logos and media rich advertising banners.
> Managed design staff and team dynamics by training and coaching team members to work effectively as a unit.
> Maximized individual creativity, resolved conflicts and fostered a collaborative team effort to achieve departmental and company goals.
> Responsible for designing and updating home page on a daily basis.
> Coordinated the development and design of templates and graphics for events such as The Academy Awards, The Golden Globes, The Emmys, Brad and Jennifer’s wedding, etc. Was able to achieve going live with content while event was ongoing by partnering with producer, photo editor and integrators.

> Supervised of art department, giving direction on all graphic, signage, display and photographic projects.
> Giving direction on the implementation of graphic collateral in stores (I.e. posters, photography and displays to all 65 stores).
> Trafficking of all projects from conception thru distribution to all stores whether they were produced by our in house printing facility or by an outside vendor.
> Soliciting bids from outside vendors ensuring the best price and quality.
> Working with buyers and visual coordinators to determine the best creative solution for their individual needs.
> Overseeing the offsite printing facility and distribution center. Ensuring that all collateral is distributed to all 65 stores throughout the southwest.