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Associate Creative Director
Laguna Hills, CA
Sep 2015 - Present (9 years 1 month)
Lead creative initiatives across print, broadcast and digital programs for agency's clients.
Clients: Time-Warner Cable Business Class, Spectrum Business, Cox Communications
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Principal/Creative Director
San Clemente, United States
Feb 2000 - Present (24 years 8 months)
Responsible for all aspects of running a small advertising and design studio.
Clients: Achieva Naturals, Baja Communications Group, Coming Attractions Theatres, Cushman + Wakefield, Dynamic Healthcare Services, Financial Asset Services, M-Power Marketing, R.B.I. Vortex, Sperry Van Ness, WindPath Sailing.
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Creative Director
Irvine, CA
Sep 2010 - Apr 2015 (4 years 7 months)
Hired to provide creative direction and team management for West Coast office. Responsible for overseeing and implementing all creative initiatives for Hyundai Owner Marketing program, including Blue Link telematics, Hyundai Rewards and wholesale parts marketing programs. Provided creative vision, art direction and "hands-on" design for the development of print and digital campaigns. Managed team of art directors, designers, copywriters and technical developers. Juggled multiple projects simultaneously. Presented creative solutions and provided consultation to clients directly. Developed and pitched creative for new business opportunities. Account value grew more than 400% during my tenure.
Clients: Hyundai, Mazda, BMW.
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Senior Art Director
Irvine, CA
Aug 2002 - Feb 2008 (5 years 6 months)
Led creative development for clients including City of Hope, Option Mortgage, H&R Block, Verizon Wireless
and Walmart. Managed and mentored a diverse creative department of art directors, designers, copywriters, production artists and freelancers. Responsible for presentation of strategy and creative concepts to all agency clients. Worked with Option One Mortgage’s in-house creative department to develop and implement new brand identity style guide. Redesigned Verizon Wireless out-of-home campaign for entire Western region resulting in increased brand awareness in heavily competitive areas. Led H&R Block’s successful brand launch of Vantive Partners tax planning service in two major markets. Art directed and designed weekly circulars for Walmart that helped drive retail traffic to record levels.
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Senior Art Director
Irvine, CA
May 2000 - Oct 2001 (1 year 5 months)
Art directed and designed in-store POP for Burger King restaurants, nationwide. Created logos and graphics for various print and interactive promotions. Supervised product/food photography and oversaw digital retouching. Managed outside vendors handling large print projects totaling millions of dollars. Created Burger King's successful Lord of the Rings Game promotion including game strategy, design for individual game pieces, product packaging, POP, print, radio and online ad campaigns. Led team of art directors, designers, copywriters and production artists on various projects.
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Graphic Designer
Irvine, CA
Aug 1998 - Feb 2000 (1 year 6 months)
Responsibilities included providing art direction, photo touch-up and graphic/production support for various B-to-B and B-to-C direct mail, collateral, advertising and web design projects.
Clients: GT Bicycles, Survivair, Waterfront Hilton, Portobello, Monier Lifetile.
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Art Director
Vicari Advertising
Dana Point, CA
Apr 1994 - Aug 1998 (4 years 4 months)
Lead designer for the creative development of direct mail campaigns for various automotive dealerships
across the Western region. Guided new business development efforts and set company strategy. Recruited and mentored creative talent. Handled multiple projects simultaneously and consistently met tight deadlines.
Clients: Mike Salta Automotive, Nissan, Scott Robinson Honda, South Bay Toyota, Stevenson Automotive Group, Toyota
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Graphic Designer
Longboard Magazine
San Clemente, CA
Mar 1992 - Mar 1994 (2 years)
Helped launch award-winning, full-color magazine that catered to long board surfers worldwide. Worked with photographers, writers, advertisers, and print vendors to produce bi-monthly magazine. Designed editorial layouts, section headings, logos, various promotional materials. Provided advertising design for various clients. Oversaw production quality, retouched photos and archived digital assets. Attended industry tradeshows to help promote magazine.