New structure packaging

This project was a pre-line concept for a potential new product. This was an existing program in the men's department that needed to be translated to a ladies package. The fonts, weights, layout, verbiage, and icons were updated to match the ladies branding and identity. I had to create a new CAD file in ESKO using the packaging engineer's dimensions. I used Photoshop to touch up the model image and to change her garment colors to match the program colors.

Available
Freelance, Full-time
Tiffany Haithcoat
Graphic Designer / Illustrator Bowling Green, KY