Greg Thüne

PRIMER is a Los Angeles based Product Development Firm. We study culture, trend, fad, technology and fashion to design paths to produce great Product and Brand experiences.

Current leader in Foosball kills (2), reigning champion of Asteroids.

Providing design solutions to Cisco's diverse and growing Consumer Products portfolio. Products include video capture & share, communication hardware for home and Small business as well as consumer experience for the US and global market.
Translating leadership, marketing, and engineering requests into tangible criteria for successful design outcomes and growth in the market.
Working in collaboration with Cisco's extended Design team in Denmark to create visceral and compelling (In-House) design. Creating stories and informative presentations which challenge the status quo by adding Context to MRDs in order to discover / identify actual consumer needs and opportunities.

Lead the design of consumer electronics, including sport and fitness equipment from concept to production. Design strategy encompasses market research, brand framework, user scenario development, and cultural context as an integral ingredient. Great attention given to Color, Material and Finish as well as incorporating engineering requirements to deliver robust and relevant Industrial Designs. Design coherency, file preparation and coordination for final Mass Production.

Throw the ball around, listen to Man in the Mirror, Arsenal for drinks. Participate in the design of consumer electronics, design some sports equipment etc., laugh a lot, talk design philosophy with Dan, learn were not to park my motorcycle, lunch on the roof, tacos, test JBLs, build coffee tables, figure out a way to drive Dan's Porsche, rediscover Carver, build speakers, Engineer over my head, Rev when passing the roll-up door, thumbnail with Kit, 3D, render, add depth of field, make some beautiful covers try to be a better designer, learn from the best & be a good boy.

Consulted on Various projects still in development.

Facilitate multiple studio, workshop, and independent study classes focusing on 3D Modeling, Surfacing technique, Solid Modeling for Prototype, and introduce manufacturing considerations and “light” plastics engineering for the Industrial Design Department under Marty Smith.

M Design: Design consumer electronics and interpret findings of research from Dandelion LLC ideation sessions into tangible packaging solutions.
Dandelion: Represent Dandelion LLC as team lead, and participate in multiple ideation sessions with Nestlé abroad (including France, USA, Spain, Mexico, & Canada) to co-develop food and product packaging.

Product Research and development in Children's Toys.

Sowden Design was my introduction to the Memphis Group and one of the early members, George Sowden. I participated on multiple programs including Rancilio and Alessi. George championed what he called a "humanistic" approach to design, and based design direction of objects as artifacts. Tragically, the downturn in economy ended my stay in Milan and experience with the talented crew of designers and artists. Since 2010 George and the studio have concentrated on producing their own line of housewares.