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Thomas Trafford
Thomas Trafford
Bowser, BC
May 2018 - Present (6 years 4 months)
Freelance brand expert, graphic designer, advertiser, artist and illustrator.
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Sr. Manager, Design & Merchandising
Freedom Mobile
Responsible for ensuring brand standards across multiple channels including retail, sponsorship, digital and CRM . Cohesively executed marketing campaigns for both internal teams and external campaigns, including media & events . Managed both internal creative teams and agency partners to deliver projects on-time and on budget . Built retail merchandising system (RMS) with a vendor partner to minimize printing errors nation-wide reduction in location planogram errors, message confusion and shipping costs while allowing each store to sign in remotely and request damaged collateral . Sourced materials and costing for production with vendors and printers and maintained strong relationships . Reported directly to the Vice President, Brand & Communications . Oversaw procurement requests, quotes, purchase orders, invoicing and budget . Involved in the positioning, naming of services and campaign related writing for customer-facing collateral . Art directed photoshoots for seasonal campaign usage and active on set with the photoraphers to ensure best results . Designed print materials, animated digital content and cut/create video for all needs of the company on an ad hoc basis
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V0R 1G0
Bowser
Thomas Trafford
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Production Coordinator
Oxford Properties Group
. Facilitated a national rebranding of the company in 2007 including shipping of all new signage and materials to offices nation-wide . Responsible for the concept, design, copy and production of projects for various internal teams such as the Hotel portfolio (which includes the Oxford-owned Fairmont Hotels) and all other Oxford portfolios such as Residential, Industrial, Office and Retail. . Responsible for sourcing and liaising with suppliers including printers, signage companies, vinyl wrap installers, photographers, trade booth suppliers, etc. . Scheduled & assisted on photo shoots, which included direct communication with upper management & Executive Team . Acted as photographer for corporate events and publications whenever necessary 6880-A Island Hwy W P.O. Box 37
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Consultant, Sales Associate
Advice From A Caterpiller
Sep 2010 - Dec 2011 (1 year 3 months)
- Brand & Merchandising, Customer Service Rep.