Thomas Stocker

To date, as Marketing Manager with the help of the rest of the team I have helped increase the turnover of the venues by approximately £16,000 a week to £28,000 through creating targeted marketing strategies and driving sales. I have increased Facebook followers by 12,000 organically, by developing engaging and graphically pleasing content. I just headed up and designed the re-brand and relaunch of the company. All print and branding is designed by myself. Key responsibilities include:

• Student focused marketing
• Management & development of social media
• Driving turnover through promoting the sale of key products e.g. brand specific drinks
• New Business Development
• Building and developing a targeted data base
• Private Client Liaison (celebrity guests) 
• Designing new unique artwork and print 
• Management of both websites and their content 
• Creation of new brands and the designing of their brand image
• Keeping up with social trends
• Driving ticket sales and bookings
• Attending relevant networking and social events
• Creating and implementing advertising campaigns
• Presenting progress reports to present to the owner
• Meeting and creating marketing budgets 
• Securing large booking for major events - B2B sales

My role as Marketing Manager was to create, develop and manage the company’s marketing strategies and objectives from its creation in 2010 to its position as industry leader; as well as actively seeking out new opportunities and locations to expand to. During my time at the company I helped build and manage a team of over 200 promotion staff across 4 different cities.
As part of my role created over ten different brands, designed promotion strategies that are now being used as a standard and increased the company’s turnover from approximately £300,000 to £550,000 Our major events have established themselves as the industry leader. Key responsibilities include:

• Communicating with target audiences and managing customer relationships
• Sourcing relevant advertising and marketing opportunities  
• Brand development and design
• Private Client Liaison (celebrity guests)
• Managing the production of marketing materials
• Writing and proofreading promotional materials
• Liaising with designers and printers to ensure targets and briefs are met
• Arranging for the effective distribution of marketing materials across all mediums
• Maintaining and updating customer databases;
• Securing sponsorship of the major university teams, societies and halls of residence
• Contributing to and developing marketing plans and strategies
• Managing budgets and reporting to the company directors
• Evaluating marketing campaigns and their success
• Making sure the website and its information was all up to date
• Management of social media accounts and campaigns
• Following up new business opportunities and setting up meetings
• Finding a strong promotion and sales team for each event
• Planning and preparing presentations
• Communicating new product developments to prospective clients
• Overseeing the development of marketing literature
• Writing reports
• Providing management with feedback

The role involved building a promotional structure that included recruiting an effective staffing unit to deliver sustainable promotional campaigns and drive sales for two events every week. Responsibilities included:
- Development of proactive competitive marketing strategies - Management of over 50 members of staff
- Building relationships with related professionals
- Distribution of promotional material
- Budget implementation
- Creative and effective sales strategies for sale of tickets - Post event evaluation for Head office

Although this may have just been a retail job whilst at university I felt it was appropriate to mention; as working for Jack Wills gave me a good insight into alternative methods of marketing as well as teaching me the value of sales