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Senior Product Designer
EVS Sports, LIFT Aviation
Jan 2022 - Present (2 years 11 months)
Product Design for EVS, LIFT Safety and LIFT Aviation
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Industrial Design consultant - Footwear - Bags - Headwear and Accessories
Orange County, CA
May 2007 - Present (17 years 7 months)
Industrial Design consultant - Footwear - Bags - Headwear and Accessories.
Design direction, product development and sourcing.
Creating iconic and innovative products and brand experiences for companies that want to disrupt their categories and impact culture.
Skilled in brand positioning, design direction, innovation strategy, color and material, product road-mapping, industrial design.
Concept and innovation orientated with strong sketching and rendering skills. Ability to adjust quickly to changing environments, situations and specific country idiosyncrasies.
Creation and development of short/long term footwear solutions, solo or within a team, to proven commercial success.
Knowledge of each technical aspect of shoe construction, materials, pattern making, development and production.
Excel in combining the creation of vision with the ability to actualize it.
Clients include:
-Skateboard Industry
-Luxury sneaker Brand
-Surf companies
-Outdoor Brand
-Snowboard Industry
-Climbing Brand...
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Senior Technical Designer
Irvine, CA
Feb 2019 - Jan 2022 (2 years 11 months)
In charge of Design-Innovation, Sourcing and Development of Melin's premium Headwear.
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Global Senior Footwear Designer - Innovation Leader
Huntington Beach, CA
Sep 2011 - Oct 2018 (7 years 1 month)
Global Senior Footwear Designer – Innovation Leader
Conceptualization and research of new technological and design innovations
within DC footwear.
Footwear design leading role for all categories: core and pro skate, street lifestyle,
women, franchises and snowboard boots (2011 to 2013). Identify brand DNA and core
competencies in order to work with Team leaders to develop over arching product strategy.
Examples of work: Evan Smith ‘s pro model (>500,000 pairs a year),
“Heathrow” model, DC best selling shoes since 2014 (>1,000,000 pairs a year).
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Footwear Design Manager
San Clemente, CA
Sep 2007 - Sep 2011 (4 years)
Footwear Design Manager
Design direction, development and sourcing for all Ocean Minded's footwear.
Launched new brand identity for Men, women and kids sandals and created
Ocean Minded ‘s first line of closed toe shoes.
In Charge of sourcing and developping the footwear line using sustainable materials
and processes
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Innovation Footwear Designer
CROCS
Boulder, CO
Oct 2007 - Sep 2011 (3 years 11 months)
CROCS / Denver, CO. October 2007 – September 2011
Innovation Footwear Designer
Introduced true Design innovations in to the footwear line.
ex: women “translucent Collection”, “Santa Cruz Collection” best sellers since 2010
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Footwear Design Consultant
Billabong, Burton, WorldIndustrie
Dana Point, CA
May 2007 - Sep 2007 (4 months)
BILLABONG, KUSTOM FOOTWEAR USA
- Trend forecasting, Design direction, sourcing and development of the US range
BURTON
- Design of the 2010 Burton Ion boot.
WORLDINDUSTRIES
- Design direction for SS 2009, tech packs, colorways and development.
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Global Footwear Designer
Rip Curl
Costa Mesa, CA
Feb 2005 - May 2007 (2 years 3 months)
Global Footwear Designer
Responsible for the trend forecasting, conceptualization, design and development of
multiple lines of footwear.
Strategic product development through storytelling and cross-department
coordination with each region’s product managers (USA, Europe, Australia, Brazil),
to adapt products to the markets.
(ex: Tom Curren’s Pro model The “Rincon”,Rip Curl best selling shoes for 5 years)
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Footwear Designer
Rip Curl
Soorts-Hossegor, France
Jul 2003 - Feb 2007 (3 years 7 months)
Footwear Designer
Design and development of the men’s, and girl’s ranges.
Interpret merchandisers design briefs and work with suppliers to bring the right
product.
Created SMU program by styles, colors, for Rip Curl key accounts.