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Executive Creative Director
Melville, NY
2014 - Present (10 years)
• Spearheads the conceptualization and ideation process for all creative initiatives across diverse projects within the
company.
• Responsible for originating, refining, and finalizing creative concepts that align with project goals and client objectives.
• Catalyzed the establishment of a full-service design firm within the company, strategically positioning it to further
penetrate the luxury retail design sector.
• Achieves standards equivalent to renowned industry competitors, with many successful bids over major retail design
firms.
• Conducts research to gather inspiration, identify emerging technologies, and explore new techniques to enhance
experiential design strategies.
• Works closely with production and fabrication partners to translate designs into tangible, immersive experiences.
• Collaborates with external vendors to source materials, props, and technologies required for each project, ensuring highquality
deliverables.
• Successfully manages multiple projects simultaneously, adhering to deadlines and addressing any design-related
concerns or challenges.
• Participates in on-site installations, providing creative direction to ensure the final experience matches the intended
design vision.
• Conducts post-project evaluations and analyzes feedback to continuously improve the effectiveness of experiential
marketing efforts.
• Contributes to the growth and education of the existing Studio team.
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Creative Director
Milwaukee, WI
Dec 2013 - Mar 2014 (3 months)
• Led a multidisciplinary team in conceptualizing, designing, and executing innovative retail interior spaces, exhibitions,
activations, and corporate environments.
• Leveraged market research, consumer insights, and emerging trends to inform design decisions and create immersive
environments that resonate with target audiences.
• Mentored and coached a national design team, fostering a culture of creativity, collaboration, and continuous learning,
resulting in improved team performance and project
• Provided strategic direction and thought leadership on industry best practices, design innovation, and technological
advancements, helping to maintain the organization as a leader in experiential design.
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Assoc. Creative Director
Gilbert Displays
Melville, NY
Jul 2010 - Dec 2013 (3 years 5 months)
• Employed out-of-the-box thinking and a strong knowledge of fabrication techniques to overcome design challenges.
working closely with marketing, production, and sales teams to integrate experiential strategies into broader campaigns.
• Fostered strong client relationships through effective communication, proactive problem-solving, and a customer-centric
approach, resulting in repeat business and referrals.
• Inspired and nurtured a team of dynamic creatives, guiding them to consistently deliver exceptional work while
collaborating with the Creative Director to uphold best-in-class creative solutions.
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Senior Designer
Trade Show Fabrications West
Las Vegas, NV
Feb 2010 - Jul 2010 (5 months)
• Utilized advanced design software (e.g., 3d Studio Max, Form-z, Sketch-Up, Adobe Creative Suite) to create visually
stunning and technically feasible design solutions within budget and timeline constraints.
• Maintained a detail-oriented approach, working under pressure and tight deadlines on multiple concurrent projects,
ensuring the highest standards of quality, creativity, and technical execution.
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Asst. Creative Director
Gilbert Displays
Melville, NY
Mar 2003 - Feb 2010 (6 years 11 months)
• Produced detailed renderings, sketches, and visualizations, effectively communicating large-scale environmental designs
within major industry events, luxury retail and commercial spaces.
• Worked onsite to maintain quality control, upholding the highest standards in all experiential designs and executions,
ensuring brand consistency and message alignment.