-
e-Commerce Designer
KIDdesigns Inc
2023 - Present (1 year)
At ekids, Actively leading the transformation of our Amazon storefront, focusing on enhancing both the user interface and overall customer experience across over 200 product listings. I began my role with a comprehensive analysis of the kids electronics market and adapted our Amazon strategies to streamline the shopping process, reducing clicks and scrolling. My contributions include introducing user-friendly banners tailored for both children and parents, and developing distinctive branding for over 40 brands. I also crafted a unified brand narrative for all our listings and established a new section for A+ premium content. Additionally, I ensure the design of the e-commerce site is mobile-friendly, with optimized graphics and banners that enhance accessibility and visual appeal on mobile devices. I manage video production by coordinating with freelancers to maintain alignment with our licensors’ standards, oversee the enhancement of A+ content, and optimize product copy to leverage search algorithms effectively. These initiatives have collectively resulted in a 20% increase in sales, significantly enhancing our market presence and consumer engagement on Amazon.
-
Marketing Designer
SG Companies
2021 - 2023 (2 years)
Create visually appealing digital assets, including graphics, infographics, and A+ Content for Amazon product listings. Design engaging social media visuals and collaborate effectively with teams. Manage multiple projects, ensuring on-time delivery, and develop interactive web visuals.
-
Senior Designer
Windmill Health Products - Kiss My Face
2019 - 2021 (2 years)
•Responsible for bringing design solutions to life which adhere to marketing strategies and company business goals. Able to both produce and oversee print and digital creative solutions that satisfy the marketing needs of employer.
-
Senior Designer
Windmill Health Products - Maximum Human Performance
2016 - 2019 (3 years)
Collaborates with marketing and sales team to design and produce computer-generated artwork.
In charge of designs and productions of web and print collateral materials for MHP and MuscleMeds products including web banners, amazon A+ pages, social media IG, Facebook, magazine ads, brochures, packaging, etc.
• Designs new on-brand visuals to promote company offerings online.
-
Art Director / Senior Designer
Topcon Medical Systems
2011 - 2016 (5 years)
• Designed and developed new company brands for all advertising and marketing collaterals.
• Supervised an art department, two graphic designers, one copywriter, and one web developer.
Art directed, designed and produced web and print collateral materials for Topcon Medical Systems such as eblast, magazine ads, sell sheets, catalogs, etc.
Coordinated with external printers, suppliers, and internal purchasing department for the accurate delivery of collaterals.
-
Creative Director
Vision Creative Group
2007 - 2011 (4 years)
Designed the print and web collateral materials for Casio products such as magazine ads, brochures, banners, catalogs, sell sheets, web banners, packaging, instructional manuals, and photography for print and web.
Maintained marketing archive and photo library with photo manipulations.
• Supervised an art department, four graphic designers, and one copywriter.
-
Art Director / Senior Designer
Hero Media Group
2006 - 2007 (1 year)
• Organized complex source materials into coherent printed pieces such as brochures, catalogs, media kits, magazines, promotional displays, in & outdoor signage (banners, billboards), corporate presentation materials, print ads (b/w, spot color, full color), posters, web & window banners, logo identities, and other marketing and promotional collaterals.
Altered styles for different contexts using different trends in design.
• Related design work to client’s goals and specifications.
-
Project Manager
Brook Litho/Contemporary Publishing Services
2004 - 2006 (2 years)
• Established record of completing projects ahead of schedule and under budget.
• Developed and designed present homepage (www.contemporaryps.com) and sister company (www.brooklitho.com – has been modified) sites.
Troubleshooted customer digital files and updated computer system maintenance.
-
Print / Web Designer
Megatech
2003 - 2004 (1 year)
• Designed all print collateral, company brochures, catalogs, sell sheets, ads, etc.
• Designed Web and e-mail promotion.
• In-house photographer
-
Marketing Assistant / Graphic Designer
Eastern Distributing
2000 - 2003 (3 years)
Designed quarterly wholesale catalogs for both office and security products.
Designed and implemented web pages.
Managed all advertising and marketing for wholesale office products and security divisions