Carol Stanford

Freelance on singular project as well as through agencies at companies such as Perdue Pharma, Benchmark Education, and SGS.
Presently with SGS doing production work, prepping files for pre-press.

• Design and production for print ads, signs and direct mail, large signs as well as small in-store communications.
• Digital production for social media and email.
• Photography and file management.
• Management of Notable Neighbors - a project to label and highlight local companies in-store.
• Design and supervision of creation and installation of signs for the West Village store to drive traffic to the lower level.
• InDesign, Photoshop and Illustrator.
Started as contract position through The Creative Group / Robert Half, hired full time September 2016.

Onsite contract position through YOH 2006 - 2007, then through Southern Graphics Systems from 2007 - 2014
• Updating of drug facts and design on OTC pharmaceuticals for cartons, web and FDA submissions using Illustrator, Photoshop and InDesign
• Creating comps and mock ups
• Projects not limited to: packaging design and drug facts, new business ideas, marketing materials (FSIs, coupons, ads, displays, coupons, web banners.)
• Working with freelance artists, preparing and overseeing projects involving them (art direction and project tracking)
• Communicating between freelancers and marketing staff for projects (art direction and project tracking)

• Production and some design of brochures, ads, journals, signs and webpages for a design and marketing studio
• Quark, Photoshop and Illustrator, a little DreamWeaver

• Design, production, color correcting, color separating and file management of brochures, flyers, game stickers, envelopes, booklets and packaging for direct mail marketing using Quark, Photoshop and Illustrator
• Attended official brainstorming sessions with the whole company as well as a customized week long course on Creative Problem Solving
• Observed test panels

• Temp position through Aquent, eventually an employee
• Color separating and design for party plates, napkins, hats and tablecloths
• Esoteric use of Photoshop: multichannels, non PMS color formulas, hexachrome file set up
• Use of CoCo color correcting program to change/adjust color as well alteration of color distribution for litho printing
• Changing designs, designing

• Layout, design, photo retouching and file management for production of catalogs for educational products
using Quark for Layout
• Photoshop to save company money on silhouettes and special touch ups that were usually sent out

• Assignment through Vantage in New York City
• Digital photography of fashion jewelry using a Nikon N90 with digital base
• Development of customized touch-up/editing procedures with Photoshop that interface with ImageInfo
• Arrangement of quick and easy laser printed catalog using ImageInfo
• Setting up database of images
• Teaching touch-up/editing procedures and the interface with ImageInfo to permanent staff 

• Design and production of technical and promotional materials
• Updating price manuals, installation instructions, four color brochures and other marketing materials
• Design of hats, awards, shirts, coffee mugs, pens, and other promotional items
• Co-created and ran an in-house photo studio, thereby reducing costs.