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Creative Writer/Storyteller
Tellastory Creative
Daytona Beach, FL
Jan 2002 - Present (22 years 11 months)
Creative Director and Senior Writer/Producer 2002-present
• Content writing-attractions, theme parks, museums, visitor centers, resorts, business, hospitality
• Experiential storytelling – content creation for interactive guest experiences
• Attraction storytelling – high concept and scene by scene scriptwriting
• Multi-media writing and producing for broadcast and non- broadcast
• Digital, broadcast and print marketing content creation
• High Concept development, Idea generation, brand development
TellAStory Clients
Universal Orlando Resort Fort Worth Museum of Science & History
Walt Disney Imagineering Disney Sports Marketing
ITEC Entertainment Corp Herschend Family Entertainment -
Kennedy Space Center Visitor Center Expedia.com
Chicago Museum of Science & Industry Niagara Falls Visitor Center
South Carolina Aquarium Tupperware Brands Visitor Center
Disney Institute UNC/Chapel Hill Visitor Center
Hard Rock Hotel Group Jones Beach Energy & Nature
Thermo Fisher Scientific Astronaut Hall of Fame
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Mgr Original Programming/Exec Producer Sr Writer
Walt Disney World
Lake Buena Vista, FL
Jan 1984 - Jun 2001 (17 years 5 months)
Walt Disney World Marketing – Creative Services (in-house ad agency)
Manager of Original TV Programming/Senior Writer and Executive Producer
• Led creative and production teams driving creative, content creation, brand integration, production, and budgetary efforts for Disney’s original programming group
• Award-winning Senior Marketing Writer – Creative Services (now Yellow Shoes)
Print and broadcast copywriting efforts promoting entire portfolio of products – resorts, cruise, attractions, special events, theme parks
• Executive Producer/Writer – Creative lead/writer/producer for twenty-plus Disney- branded/entertainment holiday and pop music TV specials for ABC Network