Tara Borejka

Concept-through-launch design of Squarespace sites and landing pages for Havana Motor Club and DvorakNYC.org
Kickstarter campaign management for a documentary filmmaker. Raised over $58,000, approximately 10% over goal.
Setup and community management of Facebook, Instagram, Twitter feeds for Havana Motor Club

Built and maintained successful and trusted relationships with key influencers, high-reach bloggers, and agency clients such as Duane Reade, MasterCard, Sears, Mohawk Flooring, and Nickelodeon. Supervised a team of five account executives on social media content campaigns, effectively employed project management strategies and provided ongoing status for internal and client-side stakeholders to effectively manage expectations and expenses.

• Allocated bloggers and social media experts to achieve client and internal goals based on budget, timing of promotion, and other target-specific factors.
• Pitched creative social media integration ideas to generate buzz for brands/events in the portfolio. Leveraged social media expertise to recommend cross-channel suggestions for maximum impact.
• Partnered with in-house production and blogging teams to strategize innovative use of hashtags, twitter parties, contests, and other buzz-generating tactics using branded content.
• Led team in production of Twitter Parties that achieved nationwide trending status 95% of the time.
• Success of Duane Reade campaign resulted in Twitter publishing a case study highlighting best practices used in boosting Duane Reade to #1-followed drug store globally with over 1 million Twitter followers.

Played an instrumental role in 84% revenue growth in less than four years. Delivered high quality production and efficient management of as many as 20 concurrent projects.

• Worked on high-fashion campaigns by major photographers, e.g. Annie Leibovitz, Steven Meisel, Terry Richardson, Bryan Adams, Craig McDean, and Mikael Jansson; for brands including H&M, Calvin Klein, Tommy Hilfiger, Prada, Ferragamo, Jimmy Choo, Balenciaga; and agencies such as Baron & Baron and Laird & Partners.
• Tripled the company’s reach and influence by creating a premium customer experience from start to finish. Took ownership of key account relationships, and proactively handled issues and requests.
• Directed a 10-person team throughout the production process, and trafficked projects through layered review and approvals to meet compressed client/publication deadlines.
• Selected to pilot the Gloss Post video division on its first documentary project. Success led to seasonal campaigns and web videos for H&M, Mango, Nars, Chloe, Italian Vogue, China Vogue, and Interview Magazine.

Provided day-to-day operational and production support in fast-paced environment to the CEO of a world-renowned digital retouching studio, and stepped in to backfill Human Resources vacancy during extended absence in the position.

• Conceptualized and executed a broad range of events for the firm. Supervised all aspects of planning and logistics, including venue sourcing, vendor negotiations and selection, and onsite troubleshooting.
• Booked multi-city international trips that frequently required last-minute changes and/or cancellations. Produced and maintained up-to-the minute itineraries/agendas to optimize productivity for teams.
• Interfaced extensively with high-profile clients, and managed relationships with stylists and other key partners at Prada, Hermes, and Louis Vuitton.

Executed marketing and promotions for the Millennium Group’s largest US property, and raised ROI by 25% through tracking and analysis of all food and beverage promotions for online/print campaigns.

• Managed relationships with media vendors and executed negotiations, purchase orders, and invoice approvals for traditional and interactive advertising.
• Designed and produced brochures and other collateral for targeted event promotions and general brand awareness. Gained significant hands-on experience using Adobe Creative Suite.