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Regional Creative Director for Clear Channel Outdoor & Freelance Creative Director for TB Creative
Todd Broeker
Phoenix, AZ
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About
My career has spanned from advertising agencies in Chicago, to comic book artist and art director in Phoenix and motion graphics artist for TV production. My skills encompass everything from account management to art and creative direction. I provide innovative art, design, and marketing solutions, utilizing print, digital and animated graphics for promotional use. I enjoy creating cutting-edge graphics and design for a variety of multi-media projects, including OOH, TV production, print ads, websites, social media, mobile apps, toy concepts, animation stills, comic books, children’s books, book covers, album covers, posters, trading cards and packaging. I advise entertainment, consumer product, and not-for-profit companies on design direction and how to target design to achieve business objectives, which includes logo and brand design and management.
I'm currently the Regional Creative Director for the Southwest and South Central, covering 8 markets with 7 artists, contributing to corporate initiatives and national strategies, working with around 200 account executives and hundreds of clients, advising them on creative strategies, capabilities and best practices. -
Education
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B of A Communication, ArtDePauw University1985 - 1989
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Experience
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Regional Creative Director – SW/SCPhoenix, AZJun 2014 - Present (10 years 5 months)Regional Creative Director for the Southwest and South Central, covering 8 markets with 7 artists, contributing to corporate initiatives and national strategies, working with over 200 account executives and hundreds of clients, advising them on creative strategies, capabilities and best practices. Work with corporate and regional leadership teams, developing more efficient and effective systems, implementing ways to increase sales, utilizing creative embellishments for OOH, and enhancing productivity through advanced teamwork encouragement and positive workplace environment.
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Owner/Creative DirectorTB Creative1995 - Present (29 years)Provide creative art, design, and marketing solutions. Provide animated graphics for promotional use. Create cutting-edge color graphics and design for a variety of multi-media projects, including toy concepts, web-sites, animation stills, comic books, children’s books, album covers, posters, trading cards, and packaging. Advise entertainment, consumer product, and not-for-profit companies on design direction and how to target design to achieve business objectives. Run CafePress.com OneGoodIdea design shop. Clients include Surfview Records, Mike Murray Productions and Bourgade Catholic High School.
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Senior Graphic Artist3TV, KTVK, Phoenix (Belo)Phoenix, AZMar 2006 - Jun 2014 (8 years 3 months)Responsible for all graphic content for broadcast, print, web and mobile. My job is to create, enhance and promote the image of the station through daily news graphics, print and outdoor marketing, vinyl vehicle wraps, set design and internet content. Primary tools of design include all Adobe products, utilized to create animation, print and web elements. Involved in two complete redesigns of entire 3TV brand. I have been responsible for set redesigns of both TV studios. Responsible for redesign of entire fleet of 3TV News and CW6 vehicles, including SUVs, vans and satellite truck. I'm called upon to conceptualize and execute promotional elements to encourage growth of 3TV/CW6/AZFamily.com through product development. I work with producers and directors to develop innovative means to present elements of the news to viewers. I'm responsible for art department office organization and computer maintenance, including the design and execution of office systems, as well as all departmental computer and digital file maintenance. I'm also the co-chairman of 3TV Eco Committee.
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Graphic ArtistKPHO2002 - 2005 (3 years)Create graphic stills and animation for at least 3 daily newscasts. Provide graphics for commercials, print, and the web. Create eye-catching outdoor graphics, including billboards, and helicopter and vehicle wraps. Conceptualize and execute promotional elements to encourage growth of CBS 5 through product development. Work with producers and directors to develop innovative means to present elements of the news to viewers. Manage all art department office organization and computer maintenance, including the design and execution of office systems. Handle all departmental computer and digital file maintenance. Contributing member of the CBS 5 Employee Action Committee. Participant student in Friendly House Spanish Language Program (partnership with CBS 5).
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Color Art Director/Web ProducerTodd McFarlane Productions1994 - 2000 (6 years)As the Web Producer for Spawn.com I directed content and design of entertainment and product-based web site for toys and comic books that received over 1 million hits per month. Managed web staff, developed web strategy, and provided art direction. Identified and initiated online promotional opportunities and coordinated web events. Worked with advertising, public relations, and marketing departments to target web content to age 12 – 27 demographic. Conceptualized, developed, produced, and directed Flash-animated online comic and toy promotions.
As the Color Art Director I managed a diverse group of graphic artists, creating compelling color design for top-selling comic books including Spawn, Spawn Bible, Curse of the Spawn, Spawn the Undead, Sam and Twitch, Cy-Gor, Total Eclipse, Blood Feud, and Angela. Produced color graphics for posters, trading cards, apparel, toys, toy packaging, and licensed properties. Identified and pursued publishing, marketing, and promotional opportunities. Coordinated printing of artwork with service bureau and web press printer. Served as technical advisor, trouble-shooting computer equipment and network problems.
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Awards
4x OAAA OBIEs Finalist.
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Affiliations
Phoenix Ad Club, OAAA
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@tbcreative, member since 2013