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Creative Director
Visual Promotions
Sealy, TX
Jun 2021 - Present (3 years 6 months)
Build, supervise, and review work of the art department. Spearhead and manage content strategy for large-scale projects. Responsible for all retail designs on apparel, coolers, drinkware, etc. Responsible for weekly email blasts and social media posts for multiple companies. Design and setup production files for billboards, monthly mailouts, and various promotional items. Research and design product packaging for use in a retail setting. Responsible for creating product templates and proofs for vinyl wrapped coolers, cut and sew apparel, and much more. Communicate with customers on website designs and maintain website appearance to branding guidelines.
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Marketing Director
Visual Promotions
Sep 2018 - Jun 2021 (2 years 9 months)
Design and maintain web stores for multiple product lines under the Visual Promotions company and its subsidiaries. Complete annual product catalogs. Prepare and implement weekly social media and email advertising promotions. Coordinate with the owner on development of new products. Responsible for lifestyle and product imagery of all products. Plan and organize company’s
presentation/booth for promotional tradeshows. Create and prepare product templates for use in manufacturing. Design and manage barcodes for retail brands. Create all graphic designs for marketing materials for new listings to ensure aesthetically appealing literature.
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Graphic Artist
Visual Promotions
Sep 2016 - Sep 2018 (2 years)
Develop layouts in compliance with established templates and design standards. Prepare unique print materials including brochures, business cards, menus, and logo design Developed artwork and layouts for banners, signs, apparel, and vehicle/trailer wraps. Coordinate with sales personnel to ensure client satisfaction with end product Prepared files for production including separations for screen print.