Tara Carone

- Present design direction mood boards based on competitive shopping and trend research
- Design original graphics & patterns based on future market trends for mass & speciality retailers
- Create detailed spec sheets for new product formats to communicate with the manufacturers
- Revise product designs based on sales information, costing and retail placement
- Design & implement various packaging style guides across multiple product formats
- Collaborate with the sales team to create on trend retail pitches and planograms

- Create new and unique product design solutions across multiple categories, including toys, collectibles, housewares,
stationery, consumer electronics, food, etc.
- Communicate detailed written and mock-up design feedback to over 50 licensees
- Review and provide feedback on 3D CADs to ensure all molded items are accurate to the character being portrayed
- Ensure that all products meet the design standards set by Sanrio and fit within the branding for each IP
- Present design direction based on trend research, company goals, and collaboration with retail and marketing teams
- Design innovative packaging concepts that are cost conscious
- Work in Adobe Illustrator to create new styles and graphics that are on-brand
- Manage product styles and materials based on costing and retailer placement

- Work within a team to develop cost conscious product collections for mass retailers
- Design style guides with original graphics and patterns to apply to various product formats
- Design innovative packaging solutions that complete the statement of the collection
- Create precise spec sheets of product details and packaging dielines to submit to the manufacturers for sampling and
production

- Create original licensed and non-licensed product collections based on trend research
- Revise designs based on pricing, peer feedback and client suggestions
- Make detailed spec sheets that describe materials, pantones and measurements
- Provide feedback on samples sent from manufacturers
- Collaborate with sales and marketing teams to create final product presentations