Andre Tanaka Selman

• Lead top-line multi-league strategy rollouts for MLB Boys (0-2T; 8-20) and Girls (0-2T; 6-17), Men’s NFL Combine and NBA International categories, creating holistic rollouts across, from concept to market
• Drive seasonal and long-term design direction and strategy across color, material, silhouette and graphics direction
• Create main-line branded assets, national SMUs and international licensed products
• Establish all trend forecasting content and relevant mood boards relevant to brand categories
• Present product to key stakeholders internally and external licensing partners; concisely communicating inspiration and storyline
• Build product cohesion by partnering with key stakeholders internal & external
• Manage time & action calendars within a fast-paced product development team setting

Provide direction and collaborate with client(s), design team, trend forecasters and product developers to design seasonal product assortments across multiple categories; for Men’s, women’s, boy’s and girl’s apparel • Uphold cost-engineering design measures, top quality execution, and timeliness throughout the development process to ensure all prototypes meet both supplier and buyer’s schedule deliverables • Develop process improvement initiatives which have a direct and positive impact on the growth of the business • Specialization in domestic market intelligence in identifying new and trends, fabric innovations, graphic techniques, etc., and disseminate recommendations to the client for executive, buyer and product development presentations • Ensure consistency in design concepts among all apparel businesses (i.e. men’s/women’s/boy’s/girl’s)

• Work directly with the CEO/Founder on design direction, concepts and color palette for each season • Incorporate full understanding of fit, fabric, and current trends within the active sector into development and design • Prepare flat, detail sketches and cads throughout development cycle • Research market trends and prepare all supporting mood boards & design materials for consideration • Work with production, merchandising and design counterparts on a daily basis in order to meet appropriate deadlines

• Lead creative direction for each respective brand; working within an entrepreneurial start-up setting, across multiple categories as needed • Direct responsibility for design, development and production of both Men’s and Women’s collections from design concept through to T.O.P./Sales • Develop brand standards for overall design aesthetics, quality and fit • Create detailed technical sketches & tech packs, establish specs, grading & fit standards, and generate BOMs • Research, qualify and develop relationships with new factories to successfully execute domestic production strategy • Review and approve prototypes/aesthetics & garment construction; utilize knowledge of garment fit coupled with fit session • Manage all overseas raw materials sourcing, design all trims & brand collateral, and specify fabric construction/quality while utilizing advanced technical knowledge to ensure brand integrity is achieved • Utilize knowledge of garment fit to • Maintain frequent and excellent communication with all vendors and internal stakeholders to ensure key deliverables are met • Present collections to upper management, key accounts, press and international distributors

Led all aspects of product development with P&L responsibility for $900 million category • Responsible for all facets of design, graphic direction, technical packages, fittings and trim approvals while working under tight deadlines as the lead designer for Men's Activewear category • Closely managed both domestic and global suppliers to ensure calender timeline deliveries were achieved • Collaborated with sourcing, raw materials team, product managers and buying team to deliver successful product under three key segments: Basics, Fashion Basics and Fashion/Trend
• Presented merchandised line to key stakeholders (i.e. upper management, brand manager, buyers and master brand owner)

Managed entire product design process from concept to market, with focus on meeting key product
creation criteria and protecting brand integrity • Initiated seasonal color stories, fabric innovations, graphic direction, trim designs and product development across all gender categories • Established uniform standards and best practice initiatives for for all apparel design stakeholders • Utilized full working knowledge of materials inherent to the brand, researched future market trends and applied as they related to brand growth and profitability • Worked closely with members of design to ensure a cohesive product line was realized; provided recommendations regarding seasonal themes, sampling and final line edits to achieve business objectives

Led and managed design for second key-growth category in branded basketball performance apparel • Managed five-person design team on a day-to-day basis while evaluating market opportunities with a focus on innovation and key market drivers • Oversaw team responsibilities including design, technical packages, graphic approvals, fittings and trim approvals • Managed $10 million category for classics lifestyle & core apparel • Developed customer segmentation and customized product launch plans by industry and company size • Prepared and led weekly strategic meetings for design category business goals

As Men's Sr. Designer Branded Basketball, I collaborated with management to craft the overarching design philosophy, product aesthetic and signature branding elements for all performance collections and sub-collections • In my role as Sr. Designer/Manager Men's Classics Division, I designed and managed 15 million dollar business category, and responsibilities included leading a creative team of designers, graphic artists and technical designers with focused integration of development, R&D and consistent fit standards as team and company business goals • Designed On-field (Licensed) apparel for fan gear and national leagues • Extensively traveled both domestically and internationally for competitive market shopping, color, fabric and trend forecasting research.