Andre Tanaka Selman

Brand History: Founded in 1904, with over 100 years of heritage for everyday use.

Competitive Advantages: Ability to capitalize on the rich heritage of the brand. Strong global appeal of “Brooklyn” and “New York” as a fashion destination. Overalls are timeless, on-trend and continuing to gain well into 2015 and beyond as a staple.

Brand Essence: Premium lifestyle expression of modern American workwear apparel.

Design Philosophy: To create apparel that has timeless style and embodies quality, heritage and authenticity.

Design Aesthetic: Timeless, clean, durable, authentic, quality comfortable fabric and trim materials, acute attention to elements of discovery details.

• Creative Direction
• Art Direction
• Product Design