Tracy A Jones

Creative Director | Graphic Designer | Photographer | Illustrator | Marketing Consultant
Cohesive messaging for corporate and non-profit entities, Focused on educating the public on behalf of exceptional clients
Key Accomplishment: Develop logo and corporate identity for Hope Center for Arts & Technology, Sharon, PA

• Coordinate 40+ trade show events annually, domestic and internationally budgeted at $40K each
• Build on-line company presence: launched YouTube channel, established links with key trade organizations, databases
and publications
• Curate, design, orchestrate and install 130+ photograph display at World Headquarters revitalizing employee engagement
and customer confidence
• Effect 80% cost savings in printing/services with new vendor partners, creating own graphic designs and layout
• Responsible for media buys (on-line and print) as well as updating company website
• Manage expense accounts, reported expenses and secured payments for Ajax Tocco/sister companies

• Create 40 page manual of entire production process for new and current employees expediting the training process resulting in a stronger team contribution to attaining the annual business plan
• Build circulars, maintain standards for +10 multi-department stores, extensive versions with numerous daily deadlines
• Adapt quickly, maintain effectiveness in continually changing workflow, utilize numerous web based applications

• Manage up to 70 concurrent creative projects: corporate, private label projects and key account branding
• Source and manage vendors of print, signage, display and promotional merchandise with an annual budget of $300K delivering cost savings in excess of 60% through sourcing and effective negotiating with vendors
• Hire, train and manage a creative team of 6 assigned multimedia, graphic design, logo design, illustration, photo editing and administration
• Collaborate extensively with Sales, R&D, Customer Service, Manufacturing and Clients in creating B2B/B2C collateral for
brochures, catalogs, pitch books, order forms, price books, product manuals, promotional materials and direct mailings and
secure copyrights
• Introduce e-mail marketing, social media marketing, video and animation concepts
• Create comprehensive intranet-based catalog of 120 items to support employee ordering of marketing materials