An art based creative, he realized his passion for advertising when he enjoyed designing faculty poster more than studying building mechanics back in his architecture school days.
Started his career as a graphic designer in a local ad agency in 1997, did a quick stint in Asatsu DK Indonesia, and moved to Dentsu Indonesia as an Art Director, before joining Ogilvy & Mather Indonesia in 2003.
Handled a multitude of brands from pharmaceuticals to food and beverage brands; a category he enjoyed the most, which might have something to do with his other passion: food.
Won a number of local and international awards along the way, but still believe that the biggest gratification in this industry comes from watching your works resonate in the real world.
Left his post as a Creative Group Head at Ogilvy & Mather in 2009 and returned to Dentsu network as a Creative Director at Dentsu Alpha, Vietnam.
ADOI Advertising Awards, Citra Pariwara Awards, London International Awards
Dentsu Network, Ogilvy & Mather Indonesia