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Senior Graphic Designer and Graphic Services Consultant
Knoxville, TN
May 2014 - Present (10 years 7 months)
Graphic designer for region's largest healthcare provider. Responsible for creation and development of effective design solutions for system-wide marketing and advertising materials. Projects include logos and design elements, print and digital ads, newsletters, brochures, folders, direct mail, social media graphics, posters, flyers, invitations, etc.
Also serve as department’s production coordinator, overseeing electronic job tracking system, print orders, and vendor relationships and agreements.
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Freelance Graphic Designer
Various Clients
Knoxville, TN
Jan 2008 - Present (16 years 11 months)
Freelance and pro-bono design work. Clients include non-profit organizations, churches, startup businesses, and healthcare providers.
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Senior Graphic Designer
Knoxville, TN
Feb 2008 - Nov 2013 (5 years 9 months)
Senior Graphic Designer for international engineering and consulting firm of over 6,000 employees, specializing in environmental and transportation projects. Clients included departments of transportation, city governments and metropolitan planning organizations.
Played integral role in marketing team by developing high-end proposal graphics that elevated client’s perception of firm, often the “win factor” when competitors had similar cost estimates and qualifications
Designed executive summaries, brochures, ads, logos, maps, charts and PowerPoint presentations
Built solid relationships of mutual respect with engineers, resulting in high level of collaboration and smooth execution of assignments
Researched projects and conferred with managers to achieve visuals emphasizing firm’s expertise and familiarity with each pursuit
Secured appropriate stock imagery when site photos were unavailable
Managed multiple projects and strict deadlines, completing work ahead of time
Consistently exceeded quotas for contributions to firm’s internal file sharing site
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Graphic Designer
Knoxville, TN
Aug 2002 - Jan 2008 (5 years 5 months)
Graphic Designer for regional healthcare system consisting of four hospitals and other ancillary services.
Designed collateral for major service line launches and new facilities (ex: Gamma Knife®), brochures, annual reports, newsletters, logos, print ads, signage and billboards
In charge of project life cycle, from initial concept to production
Collaborated with physicians and department heads to set goals
Worked with marketing team to plan, execute and participate in multiple community events
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Graphic Designer
Knoxville, TN
Aug 2000 - Aug 2002 (2 years)
Graphic Designer for private college with an enrollment of approximately 900 students.
Created new identity system and official college seal, resulting in more accurate representation of school and improved public perception
Researched college’s background, searching archives and culling historic photos for use in development materials
Designed and wrote copy for recruiting materials including the campus viewbook, brochures and direct-mail pieces
Developed project-specific logos
Successfully worked within tight budget constraints, solicited bids from print vendors and monitored quality throughout production process
Worked directly with admissions and development offices to discern best marketing approach for specific collateral
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Graphic Designer
Bloomington, IN
May 1996 - Aug 2000 (4 years 3 months)
Graphic Designer for marketing department serving all non-academic departments of Big Ten university with an enrollment of 35,000 students. Clients included Halls of Residence, IU Auditorium, IU Bookstore, Campus Bus Service and Parking Services.
Successfully targeted visual communications to appeal to varied audiences, including current and prospective students, staff, and general community
Projects included brochures, books, direct mail pieces, print advertisements, billboards logos and t-shirts
Met with department heads to establish goals and objectives for each pursuit
Mentored student interns
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Managing Editor and Writer
Bloomington, IN
May 1995 - Aug 1995 (3 months)
Managing Editor and Writer for development office and alumni relations.
Wrote articles for IU Law Update alumni newsletter and edited annual Dean’s Report
Offered permanent position as Managing Editor, but declined in favor of achieving career goal as graphic designer