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Interactive Design Team Lead
Austin, TX
Apr 2007 - Present (17 years 9 months)
• Managed Interactive Design Team
• Responsible for training new hires within Interactive Design Team
• Work in both production and art direction roles creating and versioning assets for clients
• Create assets such as site banners, heroes, emails, desktop & mobile site and app experiences, icons, social graphics, etc.
• Retouch photography and assets
• Work within templates for updating text, graphics, etc.
• Work closely with account executives, project managers, copywriters, UX, art directors, developers, and clients in reaching common goals
• Work closely with Development team to create assets that they can efficiently leverage
• Create templates, style guides and redlines
• Design from wireframes
• Work and support client accounts both past and present such as: JCPenney, Dell, Universal Studios, Windows Phone The Macallan, Chase, UPS, Allstate, Sprite, Coca-Cola, MetroPCS, John Deere, Marriott
• Work under tight deadlines and quick turns and on larger scale projects with longer timelines
• Post work to our client review site (CRS) for internal and client reviews (some HTML coding knowledge)
• Package assets for delivery to third party vendors
• Give time estimations to project managers for scheduling and billing purposes
• Check ADA compliance on site work for Chase account
• Check work against brand standards
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Marketing Lead
Austin, TX
Aug 2000 - Apr 2007 (6 years 8 months)
• Supported the Marketing Director in the implementation of the marketing plan via public relations, Internet, advertising and salespersons communication vehicles while maintaining brand look and feel. Maintained & updated the company website.
• Worked with salespersons to develop communications materials that addressed specific needs of client. (Creative proposals/presentations and standardized letters)
• Assisted in the production of general marketing for Workplace Resource. (Flyers, mailers or other promotional materials.)
• Updated and maintained marketing files, records, calendars, logs and other documents.
• Maintained and updated website and web initiatives. (Contests, newsletters, collateral materials, e-mail, database marketing, dealer information etc.)
• Coordinated and assisted with the marketing activities of a business line which included direct mailings, customer events and trade shows.
• Participated in community activities, networks and organizations that impacted marketing efforts. Served on the Dealer Marketing Network Board, SMPS (Society for Marketing Professional Services)
• Produced and distributed electronic newsletter (e-zine) to external A&D clients to further the efforts of marketing strategy.
• Performed additional responsibilities as requested by management.