-
TEAM LEAD MANAGER
FULL SAIL UNIVERSITY
May 2013 - Present (11 years 8 months)
• Creative Writing—Bachelor of Fine Arts
• Creative Writing—Master of Fine Arts
• Media Communications—Bachelor of Science
• New Media Journalism—Bachelor of Fine Arts
• Public Relations—Master of Arts
Created industry specific sites to assist alumni with career development
° NMJMA Blog: http://nmjm.wordpress.com — 3,000 hits in within 3 months
° CWFSU Blog: http://cwfsu.wordpress.com — 2,500 hits in within 3 months
• Direct and manage advisors, assistants and industry outreach reps
• Advise bachelor and master degree students and graduates
• Train new personnel and guide all team members in growth
• Address and guide personnel issues and conduct reviews
• Orchestrate campaigns with industry leaders and organizations
• Oversee VIP visits and participate actively in industry outreach
• Attend local industry conferences and campus presentations
• Supply up-to-date information on occupational and labor market trends
-
ADVISOR / INDUSTRY LIAISON
FULL SAIL UNIVERSITY
Jan 2011 - May 2013 (2 years 4 months)
Media Design—Master of Fine Arts
• Education Media Design & Technology—Master of Science
Created industry specific sites to assist alumni with career development
° MDMFA Blog: http://mdmfa.wordpress.com —16,000 hits within a year
° EMDT Blog: http://emdtms.wordpress.com —14,000 hits within a year
• Provide one-on-one employment assistance to students and alumni
• Review resumes, portfolios, demos and professional skills
• Advise with job search skills and interview techniques
• Provide career information, resources, links and job leads
• Assist in identifying areas requiring further training
• Establish relationships with businesses and organizations
• Supply up to date information on occupational and labor market trends
• Maintain an employer, student and graduate database.
• Attend presentations, advisory board meetings, careers fairs/conventions
-
CREATIVE DIRECTOR / MEDIA SPECIALIST
CREATIVE ANGLE MEDIA & DESIGN, LLC
1997 - Jan 2011 (14 years)
Creative development of digital and print materials, logos, websites, brochures, press kits, editorial content, brand development, promotions and internet marketing.
SPECIALTIES: Creative direction, layout and design, ad creation, photo editing and retouching, web development and design, illustrations, print pagination, pre-press, proofing, budgeting, estimating, vendor contract negotiations and staff management.
Clients / Projects have Included:
• Walt Disney World Co.
• The American Red Cross
• The City of Orlando
• Disney Festival of the Masters
• Grand magazine
• HBIF—Hispanic Business Initiative Fund
• The Idea Factory
• Hispanic Chamber of Commerce Metro Orlando
• HomeBuyer magazine
• Hispanic Heritage Scholarship Fund
• Lake Nona • Maitland Art Festival
• LULAC—League of United Latin American Citizens
• NEFBA—Northeast Florida Builders Association
• ShuffieldLoman, PA
• Orlando Home & Leisure magazine
• Orange County Government
-
CEO / PUBLISHER
AHORA ORLANDO MAGAZINE
2002 - Sep 2010 (8 years 8 months)
Ahora Orlando magazine was central Florida's first bilingual city magazine. The goal of the publication was to bridge the gap between corporate industry and the Hispanic market.
• Created a start-up publication, within 3 years, it was valued at 1.5 million
• Estimated readership of 150,000 per issue (of print publication)
• Received 6.5 million online requests per month, off the official website
• Formed alliances with leading national organizations and businesses
• Reached targeted audience through print, online and media partnerships
• Was the official magazine of the Hispanic Chamber of Commerce
• Awarded-FMA 2004 Charlie / General Excellence / Best New Magazine
• Awarded-HCCMO / 2004 Don Quijote Award / Business less then 3 years
As Publisher, I handled marketing, brand/creative development, promotions and public relations. Created new business, aligned strategic partnerships, maintained profitability and generated sponsorship packages.
Partnerships / Clients Included:
• Borders Books
• CBS Television
• City of Orlando
• Copa Airlines
• EMBARQ
• Florida Hospital
• La Noubia
• Lockheed Martin
• Orange County Government
• Orlando Health Hospital
• Orlando Magic
• PanAm Airlines
• StateFarm Insurance National
• SunTrust Banks
• Universal Studios
• Univision
• Walt Disney World
• Hilton Orlando Hotels
• Orlando Science Center
-
DIRECTOR - PHOTO EDITOR
WORLD PUBLICATIONS
Jan 2002 - Nov 2002 (10 months)
Directed photo shoots, photo styling, imaging proofing, photo researching, photography call-out and color correction. Negotiated contracts with stylist and photographers. Handled all billing and payments for photography.
Publications:
• Caribbean Travel & Life magazine
• Garden Design magazine
-
SENIOR ART DIRECTOR
HARCOURT SCHOOL PUBLISHERS
Jan 2001 - Jan 2002 (1 year)
Supervised all levels of production and design for various text book publications.
• Design and page layout
• Extensive client and printer contact
• Budgeting and estimating for photography and illustrations
• Created database to process over 15,000 pages for various proofing stages
• Worked closely with the editorial, art and management teams
-
DIRECTOR OF DESIGN AND PRODUCTION
ABARTA MEDIA - ORLANDO MAGAZINE
May 1997 - Jan 2001 (3 years 8 months)
Supervising all levels of design and production for multiple magazine titles.
• Design and page layout
• Pagination layout for all publications
• Extensive client and printer contact and vendor negotiations
• Budgeting and estimating for all titles and promotional materials
• On-site press checks, page proofing, ad trafficking, computer graphics
• Worked closely with the editorial, art and management teams
Publications:
• Orlando magazine
• Where Orlando
• Where Miami
• Orlando Home Design
• American Express Dining Guide
• Orlando Golf Guide
• Various Travel Publications
-
SENIOR CREATIVE DIRECTOR
GRIFFITH ART STUDIO - New York City
Apr 1994 - May 1997 (3 years 1 month)
Development and design of promotional pieces, including promotional novelties, press kits, calendars, banners, brochures and stadium programs. Extensive dealings with international promotional vendors and printers.
Partnerships / Clients Included:
• Noelle-Elaine Media Consultants
• National Negro Baseball League
• Caribbean Football League
• Pan-American Finical Group
-
PRINT PROMOTIONAL PURCHASING COORDINATOR
ZIFF-DAVIS PUBLISHING- New York City
Jan 1992 - Mar 1994 (2 years 2 months)
Supervised all levels of promotional and direct mail pieces, including promotional novelties, press kits, banners, brochures, inserts and CD's. Budgeting, estimating and contract negotiations. Extensive dealings with vendors and printers.
Publications:
• Mac User magazine
• PC User magazine
• Computer Shopper magazine
-
PRODUCTION MANAGER
DANCE MAGAZINE
Feb 1989 - Dec 1991 (2 years 10 months)
Supervising all levels of production. Designed layout for the entire magazine. Extensive client and printer contact. Budgeting and estimating projects. Worked with blue lines, type specking, 4/color and black & white processing, trafficking and computer graphics.
Publications:
• Dance magazine
• Stern's Performing Arts Directory
-
ASSOCIATE PRODUCTION MANAGER
REESE COMMUNICATIONS • VIDEO MAGAZINE
Jan 1988 - Feb 1989 (1 year 1 month)
Assisting in all levels of production for Video magazine and a five title Detective magazine. Design layouts for our magazines, production management, client and printer contact and computer processing.