Susan Lockwood

• Execute Strategic’s web, marketing, public relations, social media, trade show and
partner programs.
• Ownership of corporate social media platforms and complete redesign of corporate web site
• Manage company's marketing automation system, email messaging and marketing, webinar programs, event coordinating, social media content development, social media promotion
• Graphic design support, public relations writing (press releases, case studies etc.), blog writing, media relations, research, database management, proposal development, administrative and client team support.

• As part of the Creative Services Department, responsible for developing and executing compelling design concepts for a wide variety of projects including catalogs, emails, look books, direct mail, advertisements, large creative briefs and events, etc.
• Reviewed information supplied by creative requestor, understood project scope, and developed designs to meet objectives and requirements by specific deadlines.
• Managed pre-press production, including proper preparation of files for output to commercial printers, understood and implemented brand guidelines properly, participated in creative brainstorm sessions.
• Manipulated graphics as per requests (editing, retouching, color correction, file conversion).
• Worked as part of a team, independently and for both in-house as well as external contacts.

• Responsible for helping owner of company to organize, coordinate and execute successful wedding celebrations.
• Worked on-site alongside coordinators in order to stick to strict schedules and sequences of events, as well as communicating with clients and their chosen vendors to deliver breathtaking events.

• Sold vineyard vines products and customer care services while assisting customers in-store and over the telephone.
• Provided an exemplary customer experience by asking the customer questions to determine their needs; engaged the customer with product and brand knowledge, suggestive selling items for the customer’s immediate needs and recommended additional items and/or services that will compliment the customers’ destination, lifestyle or experience.
• Handled returns of merchandise and store merchandising, stocking and maintenance activities. Assisted the store in achieving daily, monthly and annual sales and service goals.

• Assisted the Graphic Designers in the Creative Services Department with catalogs, emails, look books, direct mail, advertisements, large creative briefs and events, etc.
• Reviewed information supplied by creative requestor, understood project scope, and developed designs to meet objectives and requirements by specific deadlines.
• Managed pre-press production, including proper preparation of files for output to commercial printers, understood and implemented brand guidelines properly, participated in creative brainstorm sessions.
• Manipulated graphics as per requests (editing, retouching, color correction, file conversion).
• Occasionally assisted in-house Stylist during photo shoots.

• Worked in Art Department on magazine layout and design, concepting a story, working with images, and software used to design pages.
• Researched relevant topics based on readership, archived photography files to be more user-friendly, created presentations for Editor in Chief of magazine.
• In charge of updating magazine boards and delivering updated versions of each issue on tight deadlines.

• Part of small staff for local, high-end Washington, DC publication (was one of two designers).
• Created magazine page layouts, assisted with photo editing, worked using templates and character styles for consistency.
• Helped brainstorm with editorial team as needed.