Here is a proposed updated version of the Wizards jersey. The bolt and star are graphic elements that represent underlying meaning of Wizards and also stand for speed, power, athleticism and success. They also appropriately show national pride because after all, the Wizards are the nation's basketball team!
As part of our presentation, we decided to propose a new name for the team altogether: the Washington Federals. This is the jersey that would have represented that team.
Based on a focus group that we held, we found an overwhelming amount of fans would love to see a retro throwback jersey brought to life. Even those who didn't consider themselves to be fans said that they would purchase something like this. The simple drawings of DC monuments show national and team pride, while also addressing the retro feel.
My firm's name was called Core Brand Management - here are our business cards. We wanted them to be very personal and individualized, so I took each of our own silhouettes and personal "core value" for our cards to show off our personalities while still remaining graphic and simple.
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Washington Wizards Rebrand
As part of the Innovations in Marketing & Design Fellowship at UMD, the last class of the program required groups of students to come together as different "marketing firms" to compete and pitch a rebrand of the entire Washington Wizards team and pitch it to team executives. I was named the creative director and was responsible for all graphic design aspects of the presentation.
