Susan Lockwood

Upscale postcard sent out to "fashionistas" in the NYC area who had attended an exclusive sneak peek at a spring collection.
View PDF

Mailer that was sent to loyal vineyard vines customers, utilizing a (unique-to-us) shape and size to differentiate from other mailers and to give a sense of exclusivity. Goal was to appear high end, simple, and still aligned with the brand's preppy New England style.
View PDF

The Vine is a newsletter that vineyard vines launched in 2012 for circulation to their customers. This is the August issue. While each issue boasts new content based upon the season, they are all consistent with the brand, the customer and the voice of the founders, Shep and Ian.

The Vine is a newsletter that vineyard vines launched in 2012 for circulation to their customers. This is the first issue produced in June. While each issue boasts new content based upon the season and current catalog, they are all consistent with the brand, the customer and the voice of the founders, Shep and Ian.

Holiday counter card (for display in stores) announcing a limited edition holiday tie. Meant to be eye-catching and bold, while holiday appropriate and on-brand.
View PDF

This standard size postcard was mailed out to vineyard vines customers who frequented the Palm Beach store. Fonts, graphics and colors reflect the brand as well as the spring season.
View PDF

An exercise in my design class was to create 3 business cards for a Dan Self. Each card had very specific instructions and specifications to meet (font sizes, font usage, color, etc.) and each one had to be done very quickly. It was interesting to be so strictly constrained vs some projects that are almost too loosely regulated!
View PDF

Inauguration Gifts - Spread for the Holiday 2008 issue of Washington Life Magazine
View PDF

Women's Trend Report Spread - Fashion spread for the Holiday 2008 issue of Washington Life Magazine. (Also did all of the cut-outs and color correcting in this particular spread)