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Volunteer: Graphic Designer
The Library Of MusicLandria
Sacramento, CA
Apr 2019 - Present (5 years 9 months)
The Library Of MusicLandria is a Sacramento-based nonprofit organization. It is the largest and free musical instrument library in the United States.
- Design a brand identity that reflects its beliefs:
• Logos
• Stationery design (letterheads, business cards)
• Marketing Collateral (Flyers, brochures, year-end letter, websites, etc)
• Email Design (email template design for newsletters) • Social Media post templates
• Other Communication
- Create the Brand Handbook.
- Manage and meet deadlines.
- Coordinate the assigned tasks with the marketing team and provide the required help.
- Share information about the branding guidelines with other teams.
- Design marketing collaterals for events.
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Graphic Designer-Volunteer
TCS
India
Jun 2015 - Jan 2017 (1 year 7 months)
- Worked as a freelance designer on a Signage Design
project for a well-established MNC located in Central India. The company wanted the wayfinding signage system specifically designed for the campus keeping their brand guidelines in mind.
- Created the Signage Manual that aims to ensure that all building and wayfinding signs meet quality standards of aesthetic appeal, uniformity, and simplicity while being highly functional in providing the necessary information.
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Versatile Designer
Design Of Information
Mumbai, India
Sep 2012 - Nov 2014 (2 years 2 months)
Bacardi NH7 Weekender
- Design marketing and advertising collaterals for
NH7 Weekend organized by OML, 2012 and 2013.
• Design the layout for the NH7 Weekender pocket guide, standees, posters, A4 flyers, Rolling Stone insert.
Tikkaway Fresh Indian Grill, Connecticut
- Worked on brand creation for Tikkaway, a quick-serve restaurant based in New Haven, Connecticut.
Dewar's India
- Worked on design projects as part of the graphic design team for Dewar’s, following the Dewar’s India brand guidelines.
• Conceptualized and design the Dewarist theme pack sleeve.
• Design a high-end pack for Dewar’s While-Label.
• Conceptualized the Gondola-unit for retail display. • Worked on other advertising collaterals for Dewar’s • Created Dewar’s India social media posts.
British Council
- Worked as part of the team that conceptualized and executed the branded art installation for the British Council at the 15th Kala Ghoda Arts Festival.
- Worked on website layouts for
Folk Nations – British Council.
Design Of Information
- Signage for the Design of Information. it was one where I was able to utilize my formal training as a product designer to create a work of art.
• Worked as a part of the team on the conceptualization and execution.
Bacardi Breezer
- Bacardi India introduced two new Breezer flavors
Aam Panna (Raw Mango beverage) and Nimbu Paani (Lemonade) for the Indian Market.
- Worked on the creation of the Packaging & Label design as part of the team.
• Design bottle labels, neck tags, 4 & 6 carry packs; while following the Bacardi Breezer India's Brand Manual.
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Trainee
January Design
Houston, TX
Jun 2011 - Jan 2012 (7 months)
- Conceptualized and design a DIY roleplay kit for kids.
- Worked on the project according to the design methodology under the supervision of my guide, A Balasubramaniam.
- Worked on the prototype for the DIY roleplay kit for kids.
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Intern
Tortoiise Design
May 2011 - Jun 2011 (1 month)
- Design concepts for lamps using the principle of reflection. - Studied the traditional gilding by local gilding artists of Jaipur (India).