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Tikkaway_ Brand identity creation
The owner of Tikkaway Grill approached Design Of Information to create brand identity that would convey to the target audience that Indian food could be fresh and nutritious rather than greasy and spicy. Another aspect was to fit the brand tagline as part of the logo unit in such a way that it read as Tikkaway - Fresh Indian Grill and as Tikkaway Grill. Three designers at Design Of Information created various options based on the brief. I created a single option which i felt would convey this message effectively to the audience.
