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The British Council installation
British Council India approached Design of Information with a unique challenge. They have worked together with The Times Of India on common ground previously. They had been advised that they would be able to display certain brand collateral at the prestigious 15th annual Kala Ghoda Arts Festival, but as the festival is wholly owned by The Times Of India, advertising from any other organization was not allowed. The key aspect of this installation was that it had to be re-usable as the client wanted to be able to utilise the branding piece at future events.
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