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Creative Director
CA
Apr 2017 - Present (7 years 5 months)
• Led the design of automated emails based on consumer behavior, resulting in 45% YoY revenue increase.
• Assembled and manage an art and marketing team of eight.
• Rebrand resulting in a new style guide, defined grammar, tone, logo usage, colors, creative visuals, photography, thus improving brand consistency, brand awareness, and customer loyalty.
• Produce digital marketing campaigns, including social media ads, email newsletters and landing pages.
• Create cohesive, engaging content to create a connection with the target audience.
• Align the brand vision and strategy through design and marketing.
• In charge of product development of jewelry + gifts ensuring products are on brand, launched on time, and on budget.
• Take original product concepts from design concept through production.