Stuart Williamson

Liqui-Gel Toothpaste Dispenser - A project from 2005 which was completed while I was on placement at Innovia Technology.

This is one concept of 8 which were re-thinking the way toothpaste is dispensed. The focus of the project was to enhance user experience, increase consumer appeal and where possible reduce component count/production costs.

'Zebedee' was based around one handed operation. The shape is intended to be suggestive to its intended use, whilst also being quirky/full of character. Adding value and appeal to these seemingly prosaic products.

• Industrial Design