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Digital Design Lead
New York, NY
Feb 2018 - Present (6 years 10 months)
Design, art direction, UI/UX and front end development for web, social and paid media. Helping to develop solutions for web personalization and account based marketing. Working closely with development team on accessibility and performance optimization as well as with larger team on SEO and analytics.
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Art Director, VP Creative Serivces
New York, NY
Jan 2005 - Sep 2017 (12 years 8 months)
Leads multiple project teams in all aspects of creative development of complex print, web, experiential, social, email and video projects
Leads designers, art directors, writers, producers and developers in order to meet project expectations creating high value, creative user experiences
Hands on web design and development including UI/UX, web typography, image compression, code optimization, performance testing and web server management
Communicates with web producers, information architects and developers to coordinate website strategy, creative execution, UI design and content management as they pertain to web functional specifications
Understands target audience requirements and translates to team actions that enhance development of creative approaches and solutions
Prepares documentation describing how message architecture, concept, and design reflect the outlined communication strategy and audience
Maintains consistent brand identity across all media for multiple Fortune 500 brands
Provides quality assurance for all creative deliverables
Develops high-end business development presentations which include; concept, writing, pitching and creative execution
Manages staff and determines appropriate coordination needs for freelance and other consultant needs
Mentors and inspires creative staff
Develops and manages budgets effectively