Technica Corporation Branding
Technica Branding - Technica Corporation sells IT solutions to the Federal Government. After interviewing key stakeholders throughout the company, I developed a new unified look and feel which emphasized their key strength—their knowledgeable and experienced engineering staff. Then I designed collateral templates, trade show graphics, PPT templates and a new web site design. I also wrote a Marketing Style Guide and designed a Brand Standards Guide to help others in the group implement the new style correctly.
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