Prison Fellowship Branding
Prison Fellowship Ministries (PFM) Branding - Prison Fellowship Ministries' (PFM) challenge was that their marketing materials, and various program brands, had to appeal to everyone from conservative sponsors and donors to hardened criminals. In order to achieve this I designed a brand that would incorporate different degrees of "edginess" depending on the program brand and audience. I then wrote and designed a graphic standards manual that detailed steps for achieving this look and feel.