David Street

As Creative Director at JDG I supervised the design and production of the materials for the rebranding of the GSA Federal Acquisition Service (FAS). I worked on the design of some of the materials and art directed custom photography for one of the ads. I also illustrated the “concierge” icon used on all the ads. The series of print ads and web banners JDG created ran in a variety of government trade publications, securing nearly 9.7 million impressions between print and interactive media. The campaign generated significant awareness of FAS’s new value proposition and resulted in an increase in sales over the previous year.

After several years of organizational development, GSA officially launched FAS with the promise of excellent customer service and industry-leading solutions. The brand we developed at JDG was everywhere at the opening ceremony, from the banner on stage, which read, "One Mission. One Country. One Source." to FAS's new "At Your Service" marketing icon featuring a concierge I illustrated (the ultimate customer care provider). New brand advertisements began running in top publications, and posters appeared in Metro stations near federal buildings. We also developed a communications plans for GSA corporate and product divisions, a print literature system, interactive multimedia, GSA Expo promotions (including special "At Your Service" hotel keycards and door hanger), and much more. A “z-card” and calling tips brochure were produced to educate employees on the new organization and how to talk about it with their customers.

DoD WWHR Conference - I designed and directed the execution of integrated marketing campaign for the Department of Defense Worldwide Human Resources Conference in 2006. The theme for the conference was "The Future is Now" and the look and feel was designed to evoke the optimistic vision of the future that was exemplified by the posters done for the WPA in the 1930s.

Vance Winter Olympics Campaign - I designed an integrated marketing campaign around Vance's security services at the 2006 Winter Olympic Games. The look and feel was designed to be reminiscent of classic travel posters. The campaign included direct mail, printed collateral, posters, customized emails and a web microsite.

GTSI PCHS-2 Marketing - I designed and directed the execution of a branding campaign for the PCHS-2 government contract for GTSI. GTSI's differentiator on this contract was that they were more flexible than the competition because they could add more products to the contract to suit the customers needs. I created and illustrated the "flexible man" icon that was used on all marketing materials for this contract. I managed and supervised the design team in the execution of this concept across the entire campaign.