Through interactive games and activities designed to appeal to kids ages 11–14, site users will be introduced not only to basic economic concepts and how the market works, but also how role the FTC fosters competition and fair practices within the market. When the children enter the site, they see some of the characters from the site, including the characters that act as guides and other children that will appear throughout, in front of the mall. Kids have the opportunity to enter the mall or click on the “First Time Here” button to receive an introduction to the site.
Once they enter the mall, they choose a mall area to explore from the mall map. Each mall area has an introduction, interactive scenes and games to keep the children engaged. To enhance the interactive scenes and games, we recorded all audio and voiceovers of the characters and brought them to life using the latest innovative animation programs.
Misleading ads cause lots of problems for businesses and consumers. Visitors watch a misleading commercial and then learn how it has caused problems for everyone involved. They also learn how the FTC prosecutes companies that intentionally mislead consumers. I served as the inspiration, and provided the voice, for "David" the Gr8 Gadgets manager.
Visitors to the Food Court learn about business competition, supply and demand, the history of the FTC, and mergers and monopolies. I helped illustrate the Candytooth Kingdom and Triple Cold Creamery stores. I also provided the voice for King Candytooth.
The price of goods is usually determined by supply, demand, and production costs. Here, visitors guess the retail price of various candies by considering these factors. In addition to providing the voice for King Candytooth, I also designed and illustrated all the candy packages.
Companies compete with each other by offering some combination of higher quality, lower prices, more choices, and better service. Visitors listen to three different sales pitches for pizza to determine which one appeals to them most. I also provided the voice for this character which bears NO resemblance to Basil Fawlty.
Visit the Security Plaza to learn about protecting your privacy (online and off), and protect the citizens of Earth against identity-stealing invaders.
At the arcade, visitors defend against Cyclorean space invaders who want to steal Earthlings’ personal information. They also learn why their personal information is valuable and what’s so important about a Social Security number. I was the voice of Colonel Commander for the "Information Defender 3" game.
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FTC You Are Here Website

The Federal Trade Commission (FTC) wanted a website to teach middle-school aged kids how to be more savvy consumers. As Creative Director, I supervised the creation and production of the site, helped with some of the illustrations, designed the HTML (508) version and fact sheet template. I also contributed the voices of some of characters.

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Freelance, Moonlighting
David Street
Experienced Creative Director and Designer Broadlands, VA