David Street

Technica Branding - Technica Corporation sells IT solutions to the Federal Government. After interviewing key stakeholders throughout the company, I developed a new unified look and feel which emphasized their key strength—their knowledgeable and experienced engineering staff. Then I designed collateral templates, trade show graphics, PPT templates and a new web site design. I also wrote a Marketing Style Guide and designed a Brand Standards Guide to help others in the group implement the new style correctly.

Prison Fellowship Ministries (PFM) Branding - Prison Fellowship Ministries' (PFM) challenge was that their marketing materials, and various program brands, had to appeal to everyone from conservative sponsors and donors to hardened criminals. In order to achieve this I designed a brand that would incorporate different degrees of "edginess" depending on the program brand and audience. I then wrote and designed a graphic standards manual that detailed steps for achieving this look and feel.

SMARxT Disposal is a public awareness campaign developed by the U.S. Fish and Wildlife Service (USFWS) to raise American consumers’ awareness about potential environmental impacts from improper disposal of medications. At JDG we designed an integrated series of materials, with a cohesive look and feel, including promotional items such as hats, t-shirts, key chains, and bookmarks, that were given away to the general public. I helped develop the brand standards guide to ensure future campaign materials all follow the distinctive look and feel.

EPA Indoor Air Quality (IAQ) Branding - The Indoor Air Quality (IAQ) division of the EPA found that, due to the competition from various programs within the division, they were left with a fractured brand identity. I came up with a system whereby the identities of the programs could still exist, and maintain their brand equity, while simultaneously creating a consistent look and feel throughout the IAQ brand.

I was the Creative Services Manager at GTSI during the “I Rely on GTSI” marketing campaign. The concept was based on the idea that trust and reliability is very important to government procurement officers when making their purchasing decisions. I worked with an outside branding agency, our internal design team and a local advertising agency to develop the new brand. The multi-channel approach was implemented on Metro station dioramas, print and web ads, as well as a range of collateral.

EVD Business Suite - The logo I designed for EVD Advertising was recognized by the LOGO 2001 competition.