David Street

This is a co-branded ad for GTSI and Panasonic Toughbook. I came up with a rough sketch of this concept which I gave to the designer to execute. Even though we found a stock image for the vault, we had to do a photo shoot of the laptop to get it to match.

This conference was co-locating two associations at once in Washington DC during an election year.

SMARxT Disposal is a public awareness campaign developed by the U.S. Fish and Wildlife Service (USFWS) to raise consumers’ awareness about the environmental impacts from improper disposal of medications.

This ad campaign for the Annapolis Visitor’s Bureau was centered on the idea that “it’s different here.” To communicate this concept simple, common activities (e.g. “Play in our backyard”) are given a twist when combined with an image from the Annapolis/Anne Arundel area. In this context “playing in our backyard” becomes a sailing trip and a “shopping mall” is actually the stores along Main Street. As Creative Director for the series I wrote the copy for the ads and came up with some of the images.

I designed these Vance ads to communicate the message that their security solutions help you solve what's keeping you up at night.

GSA ads - When the U.S. General Services Administration (GSA) decided to merge two of their services into one, they needed an ad campaign to explain this change to their customers. I came up with the headline, "One Country. One Mission. One Source." and designed the service icon and ads to not only announce the merger, but to highlight their value proposition that they are America's only source solely dedicated to procuring goods and services for government.

QinetiQ ad concepts - These ad concepts for QinetiQ were designed to communicate two different value propositions. The first was that, although they had the benefits of a large company, they could also be quite agile. The second (and the one they eventually went with) was to convey the message that even though they were essentially a new company, they were in fact made up of several smaller companies that had been around for a long time.

During the dot-com boom, this company provided secure web-hosting facilities for e-commerce sites. I commissioned a custom illustration for this concept.