Luis Zeno

Graphic Design Services, I specialize in creating eye-catching ads and branding materials for Direct mail. My daily task include.
Logo Design & Redesign: Crafting unique logos or refreshing existing ones.
Color Corrections: Enhancing color accuracy and appeal for visuals.
Photo Retouching: Transforming photos with professional retouch techniques.
Font Composition: Selecting and arranging fonts for striking and cohesive designs.
Whether you're building your brand or enhancing your marketing materials, I deliver designs that captivate and communicate effectively.

Preparing files for press involves ensuring they meet specific technical and aesthetic standards required for high-quality printing. Here's a step-by-step guide to address potential problems like font issues, color mismatches, layout misalignments, and image resolution.
1. File Setup and Format
2. Bleeding Issues
3. Font Problems
4. Color Accuracy

Color Mode: Convert your file to CMYK (not RGB) for print compatibility.
Spot Colors: If your design includes Pantone or spot colors, ensure they are correctly specified.
Black Ink Settings:
Use Rich Black (C=60, M=40, Y=40, K=100) for large areas.
Use Pure Black (K=100) for text and fine details.
Proofing: Print a physical proof or use a soft proof in Adobe Acrobat to ensure colors look as expected.
5. Image Resolution
6. Layout and Alignment
7. Preflight and Final Checks

Use a Preflight Tool (available in Adobe Acrobat Pro, InDesign, or third-party software) to scan for potential errors like:
Missing links (images or graphics not embedded).
Low-resolution images.
Incorrect bleed or trim marks.
Conduct a Print Preview to inspect:
Overlapping elements.
Transparency effects.
White objects or text that may not print.
8. Communication with the Printer

Obtain the printer’s specifications sheet for their requirements.
Request a proof copy to catch errors before the final print run.
Tools to Use

Adobe InDesign: Ideal for layout design and print preparation.
Adobe Acrobat Pro: Best for preflight checks and ensuring compliance with printing standards.
Enfocus PitStop: Advanced preflight and correction tool for PDFs.

I worked part-time for a health product manufacturing company, where I developed their corporate image and designed packaging for their products. Additionally, I created posters, brochures, and advertisements featured in various magazines.

I ran my own graphic design business, focusing primarily on creating covers for music CDs and DVDs, as well as a wide range of graphic art projects.

Gained valuable industry experience in designing art for fabric and clothing, collaborating with one of the largest companies to create printed sportswear creating graphics for Business, Surfing and Tourism sectors in Puerto Rico.