Stokes Jones

in Moto CXD ('Consumer Experience Design') played a double role: defining opportunities for future digital products & services, while ensuring current products launched as differentiators. This involved consulting to Motorola's senior leadership, as well as leading user research (with specific product teams) across the whole design thinking lifecycle (examples below): Generative: ed US customer strategy research to answer company's biggest questions about what US L customers want next from mobile devices (and don't want). These user insights shaped Moto's approach to digital opportunities (including design recommendations for how unmet consumer needs for "less is more" could be operationalized for context-aware, sensor-based applications; these insights also motivated action to combat the 'commoditization' of smart products & services. -Led research into wearables product attributes (to benefit Moto 360 smartwatch) tested wearable value propositions (for self-tracking and beyond), identified levers to grow wearable mainstream adoption. Formative: Planned & managed prototype testing (plus ongoing remote usability studies), for new Moto G link bove) this resulted in crucial changes to a personal security app. To apps. As described in CNET article ( a tighten engineering cycles, also acted decisively to innovate NPD research practices - pushing the company to make its first ever Play Store beta releases so refinements could still meet G's launch timeframe. Evaluative: rioritized urgent testing ensuring the signature "shake on" camera gesture for Moto's Xphone P was ready for launch. Pinpointed a repeatable gesture users could learn & perform. Failure rate declined from 4 of 5 users who could not open the camera after repeated attempts, to 4 of 5 users who could open it their first try. This holistic focus (UX / Marketing/ Design) was valuable to leadership for overall po...

Drawing on a hybrid background in user-centered design, anthropology, social trends research & marketing strategy: * Lodestar was founded to apply multi-disciplinary insights to the creation of new offers based around emerging technologies (including the BBC's 1st social media initiative). Accomplishments included breakthrough digital products for the BBC, Nokia; as well as leading initiatives for T-Mobile, Vodafone, HBOS, and InterContinental. 2

WPP Group, At this future-focused consulting firm was strategy consultant and managing editor of its flagship service "Planning for Consumer Change": * Conducted and synthesized nationwide qualitative & quantitative research (including proprietary 30-year trend survey) into 20 key British consumer drivers - communicated pressing issues with clients to inform upcoming business decisions. * Expanded service to include 50 of 'The London Times' Top 200 companies. * Grew earnings to over a million pounds - making it the firm's top earner. Formal teaching trains skills that lead one to be an active skills mentor in the workplace

2, Cupertino, CA Design Anthropologist guiding cross-disciplinary teams in developing new offers for Ricoh. With Product Management, Engineering, and Designers shaping early-stage products by ideating, prototyping, and testing (from definition to beta): * Led definition of the end-to-end patient journey for an innovative retail telehealth service (including multiple digital and physical touchpoints). Produced design guidelines for achieving key customer experience requirements. * Planned & managed extensive benchmarking for teams to identify missed innovation & UX opportunities. * Led service prototype testing with partner SMEs & target customers that validated product use cases & recommended core refinements.

Within the Illinois Institute of Technology's Institute of Design (one of the nation's premiere schools for Design Thinking & Design Research) I taught graduate students methods to identify unmet consumer needs which pinpoint the promising 'white spaces' for product innovation. Adjunct Professor of Innovation & Design Management, SCAD (Savannah College of Art & Design) 010 - 2012, Atlanta & Savannah, GA. 2 Within SCAD's design management program, I taught classes in the theory & practice of innovation, future foresighting for new product planning, and customer research methods for assessing the needs & behaviors most ripe for innovation (within any product category) leading to competitive differentiation.