Steve O'Laughlin

Responsible for concept, creative direction, design, illustration, photo retouching, digital rendering and production for professional sports, entertainment, corporate identity and consumer goods, including brand identity, packaging, POP, trade show booths, printed collateral, product concept and web sites. Capable of various illustration styles including technical illustration, both traditionally and digitally. Have worked closely with creative directors of Consumer’s Union, Major League Soccer, World Wrestling Entertainment and Energizer Personal Care/Playtex Products on numerous projects in last seventeen years.

Other clients include: Riot Games, PepsiCo, National Football League, InBev, Minor League Baseball, Cannondale Bicycle, Golub Corporation (Price Chopper), Press Proof Studio, Sports Authority, MAJR Products Corporation and Sundara Holistic.

Brands include: League of Legends Pro League, Bass Ale, Coors, Banana Boat, Hawaiian Tropic, Wet Ones, Diaper Genie, Sundara Holistic, Hip Hammock, Playtex Sport and Gentle Glide Tampons, Schick, Energizer, Kool-Aid, Capri Sun, Maxwell House, MiO, Crystal Light, Gevalia, McCafe, Oilatum, Physiogel, Abreva, Hartz.

Marketing agencies include: Landor, Trinity and Primo Angeli Fitch (SF), Interbrand, Cornerstone and The Coleman Group (NYC), Shear Partnership, Catapult Marketing, Hughes Design, Roadwerx, TFI Envision and Re:Think Group (CT), Tracy Locke Partnership (TX, CT).

Brand Identities created include: LPL (League of Legends Professional League), F.C. Dallas, MLS Cup 2000 & 2001, MLS All-Star 2000, 2001, 2002, 2003, MLS League Identity and Theme Art 2000 (Major League Soccer), Hulk Hogan, the Rock, Undertaker, Stone Cold Steve Austin (World Wrestling Entertainment), Consumers Union 70th and 75th Anniversary Logos, Playtex 75th Anniversary and Sports Authority 10th Anniversary (RIP).

Responsible for all design projects, illustration and product concepts. Duties also included 3D product and display renderings, photo retouching, color matching, production and physical product comps for clients including Kraft, Coty, Clairol, GlaxoSmithKline, Hartz and Tasty Bite.

Regularly met with Design Managers and Account Managers on creative criteria for specific projects. Implementation of criteria utilizing existing assets and brand equities and sometimes creating new ones. Worked for all managers at one time or another on projects such as packaging, ads, brochures, instruction booklets, coupons, displays, signage, logos, mailers, posters, trade show booths and product concepts. Creative direction on several projects.

At times, in addition to design, projects would require various styles of illustration, photo shoots, photo retouching, digital renderings or all of the above and I provided these services as well as preparing mechanicals and comps.

Responsible for design, illustration and development of major league and collegiate sports identity programs involving primary and secondary logos, proprietary fonts, uniform and playing surface design, package design and POP design both manually and digitally. Creative direction on several projects including redesign of World Championship Wrestling identities.

Among the notable identities that I played major role in creating or redefining are the Toronto Blue Jays, New York Liberty, Washington Mystics, Minnesota Wild, Evander Holyfield, DePaul Blue Demons, Binghamton Bearcats and all of the Rutgers campuses.

Responsible for design, illustration, art prepress and preflighting for custom branded and officially licensed sportswear and headwear for the NHL, NFL, MLB, IHL, NCAA, PBL, AHL, RHI, CHL, ECHL and SHL manually and digitally. Responsible for developing several lines of sportswear and headwear, team logo and uniform design as well as creative and technical direction of three other artists.

Design, layout, illustration, camera work and color separation of art for custom and officially licensed college sportswear using hand and computer as well as supervision and coordination of several outside artists. Also technical consultation on set-up and screen printing. Was responsible for implementing an efficient registration system to improve quality and cut costs.

Design, layout, illustration, camera work and color separation of officially licensed sportswear art for the NFL, NBA, MLB, NHL and college using hand and computer (Macintosh and Gerber). Responsible for developing several sportswear lines as well as supervision of production artists in adapting each design for the various teams.

Graphic design, illustration and color separation for publications and sportswear. Highlights included two caricature T-Shirts for the Washington Redskins which paved the way into Salem Sportswear.

Design, illustration and color separation of original and custom t-shirt art by hand and stat camera for national
and international distribution. Design, layout and mechanicals for newspaper and magazine advertisements. Notable work featured the "Bad Dog" ( He wouldn't sit... He wouldn't beg...) and a "Skate Rats" T-Shirt that appeared on the pilot episode of "Fast Times".

Design, Layout, Illustration, Color Separation, Camera Work, Screen Preparation and Printing of Heat Transfers
and Various Apparel.

Design, Layout, Illustration, Color Separation, Screen Preparation and Printing of Assorted Items from
Bumper Stickers and Apparel to Sails.

Design, Layout, Illustration, Color Separation, Camera Work, Screen Preparation and Printing of a Wide Variety
of Items from T-shirts and Hats to Umbrellas and Menu Boards.

Hand Cut Spray Lat for Plastic Signs, Sign Construction and Maintenance.