Steven Panicci

Helping business organizations cultivate and elevate their brands by applying high concept, artful content and dynamic graphic design solutions for print, web/interactive, exhibit, POP, packaging and presentation media. Looking for creative freelance, contract and remote work assignments.

Functioned as an ACD, brought strategic thought leadership to the creative process to motivate, inspire and raise the creative bar within an internal design group. Directed and designed new business sales presentation materials — helping win three new business accounts and retain a 10 year client — totaling over $750M (AUMA. Designed and produced co-branded participant plan retirement materials to meet annual plan campaign roll-out schedules — designed internal communications. Managed projects with Function Point

Working with international brand managers, redesign and brand over 3000 SKU’s of print and interactive medical technology product communications. Collaborated with brand managers, team designers, writers and PMs to review design work and make design recommendations based on feedback from product and sales teams. Participated in weekly design review meetings, developed color, image, typography and design conventions for different medical divisions. Updated icon library as needed. Managed projects with WorkForce.

Supported the creative director and six agency partners in a 60 person advertising agency with offices in Worcester and Boston. Maintaining key business accounts and engaged in the creative process at all levels from brain storming and ideation through concept and design development. Voted 2003 employee of the year by agency partners. Lead art director and designer on large scale integrated advertising campaigns. Represented creative and brought art and design direction during TV filming, photography shoots and post production editing. Designed and implemented brand identity, logo marks, advertising, packaging and marketing support materials for agency clients. Concepted and created materials for focus groups and attended testing sessions. Sourced photographers, art vendors, models and studio talent, located and acquired stock imagery, footage for print and broadcast media. Supervised junior designers and production units during large campaign executions, engaged interns with career path and portfolio discussions