Steve Mobley

Trend Analyst, Specialty Finishes Established and managed the marketing department of a start-up Specialty Finishes BU, created all marketing materials from concept to completion. Maintained brand compliance for all global BU locations. Core developer of the Foresee Color and Design Group, a trend analysis/design service for Fortune 100 clients. Served as chief researcher, writer, and designer/art director. Managed a Jr. Designer via a virtual telecommuting environment. * Created all marketing materials and helped catapult a start-up division of 20 employees into the top performing SBU of 530 employees, achieving 25% sales or better annually for 4 consecutive years, earning my boss the highest internal award for managing SBU within a 14 billon € (EU) company * Developed self-playing trend presentation for customer account representatives to expertly present new color and special coating effects, minimizing additional presenters while dramatically reducing travel costs * Reduced dependence on costly outside trend-house research and pioneered an in-house research team, which differentiated presentation from competitors and established the group as experts in industry * Directed all art, design and photography for a fine art calendar resulting in the Power of Print juried NEO Best of Show award and a permanent spot in company's prestigious art collection at the headquarters in Amsterdam.

Created and managed a start-up, in-house design department for a leading commercial offset printing and packaging solutions company. Conceived and produced all marketing materials. Project managed and press checked all in-house design jobs. * Designed and art directed self-marketing materials and won Best of Category awards in nearly every category entered within the WPA Printing Industry Association annual juried competitions, establishing call-to-mind and clout amongst new and existing customers * Designed and produced 9-11-2001 support poster, which won the WPA Printing Association Judges Award and was published in the national Printing Industry trade magazine * Commissioned to paint the portrait of Smucker's Foods chairman, Paul Smucker, and participated in the unveiling during Smucker's 100th anniversary celebration in the Orville, OH corporate headquarters.

Manage Advertising's Print Division overseeing five circular production artists and a senior production artist who produce the weekly circulars (delivered to 4.3 million homes), store signage and ROP ads for Giant Eagle and Market District retail store brands. s t e v e n a . m o b l e y continued Total Sales: $10 billion+ * Coordinate with Merchandising and Senior Directors the weekly themes, layouts and produce accurate templates to match ad layouts from multiple lines of business * Manage page production and proofread page layout proofs to confirm design standards are followed and pricing and consumer promotions are conveyed accurately within all pricing zones as established each week. Review printer's run sheets for accuracy and zone the circular pages for accurate pricing. Proof final PDF pages from artists and release to printer * Keep telecommuting production artists engaged and evaluate performance.

* Meet with homeowners who have scheduled an in-home sales call to determine the extent of their rain water management and gutter clogging issues * Photograph home exterior, video tape gutters, measure, draw up install diagram for installers and quote system * Present findings to homeowners, educate them about available products and their shortcomings, then present the LeafGuard gutter permanent solution * Close the sale with a one call close to determine available advertised and marketing discounts.

Freelance art direction, graphic design and illustration for multiple market sectors. I have been retained by some of these clients for over 20 years, while many others are brand new. Both print and web-based mediums.

Manage Advertising’s Print Division overseeing five circular production artists and a senior production artist who produce the weekly circulars (delivered to 4.3 million homes), store signage and ROP ads for Giant Eagle and Market District retail store brands. Total Sales: $10 billion+
• Coordinate with Merchandising and Senior Directors the weekly themes, layouts and produce accurate templates to match
ad layouts from multiple lines of business
• Manage page production and proofread page layout proofs to confirm design standards are followed and pricing and
consumer promotions are conveyed accurately within all pricing zones as established each week. Review printer's run sheets for accuracy and zone the circular pages for accurate pricing. Proof final PDF pages from artists and release to printer
• Keep telecommuting production artists engaged and evaluate performance.

Art Director, Graphic Designer /Marketing Consultant St. Directed all phases of creative development and production for global manufacturing, small business, financial services, and public education clients. Negotiated with and managed all sub-contractors, including technical writers, photographers, printers and web specialists. Hired by my largest client, AkzoNobel, after two years of contract work. * Create d a new division's entire marketing launch including collateral, web site, trade show and sales presentations, for the global leader in coatings manufacturing, which doubled sales each year for three consecutive years after launch * Acted as art director and designed a distinctly unique 4-color calendar, which won the PIA Award of Recognition and the PIA Certificate of Merit * Designed and produced six, 3-color district overview brochures that resulted in six state/regional Best of Category awards for Fox Chapel Area School District.