Logo design for a contractor, Building on the Rock LLC. The client requested the logo symbolize the company's namesake, being founded on Christ. Therefore, the main color in the logo is bright red to signify the blood of Jesus who is the Rock. For the main logo symbol, B (for Building) and the R (for Rock) are set back to back to symbolize a strong foundation and the areas where the letters intersect are a cross that is slightly separated from the letters to symbolize Christ's holiness and centrality to the business' core values. The words "Building on the" are set on top of "Rock" to convey the same meaning and solidify the logo into a rectangular shape. This rectangle has a roof and foundation making it a house when viewed in whole to signify the company primarily works on residential properties. Also shown are black/white and grey scale versions.
