Content Marketing Manager

Stephanie Parry

Seattle, WA

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About

SUMMARY

I have a diverse portfolio of experience in digital marketing that spans over 15 years, including editorial management for corporations, digital marketing for mid-size B2B companies, and creative agency copywriting.

Consumer and B2B websites, email newsletters, e-books, blogging, video scripts, creative briefs and direction -- if you need the content, I'll produce it for you. I am a collaborative team player who helps people solve problems, answer questions, and find more value in the products I market.

GREATEST SKILLS & ABILITIES

Writing and editing

Content strategy

Brand management

Digital marketing

Creative direction

Project management

Streamlining operations
Education
- EXECUTIVE MBA
  
  RUTGERS UNIVERSITY RUTGERS BUSINESS SCHOOL
  
  2010
- BA ENGLISH WITH PROFESSIONAL WRITING EMPHASIS
  
  UNIVERSITY OF PUGET SOUND
  
  1996
Experience
- Edited
  
  * Planned content acquisition strategy by analyzing user search behavior. prioritized, and scheduled content for team of three writers.
- SYSTEMS ADMINISTRATOR
  
  MICROSOFT
  
  * Trained Microsoft recruiting staff on effective use of resume database. * Wrote and maintained evolving training manual.
- CONTENT EDITOR
  
  MSN SEARCH
  
  * Devised creative concepts and managed content development for clients' websites., S&T ONSITE
- NATURE
  
  BEIJING, United States
  
  WROTE PERSONAL BLOG DETAILING 4-YEAR SAILING JOURNEY
- Product Manager
  
  Verican
  
  * Recruited users to share best practices, and produced infographics, press releases, and webinars to aid customer retention and sales. Consulted
- FEATURED SITES EDITOR
  
  MICROSOFT
  
  MSN SEARCH
- INTERACTIVE
  
  * Develop content that tells tangible, why-it-matters stories, and customize it for diverse channels including consumer websites, blog posts, newsletters, and video scripts. * Collaborate with teams from engineering, product management, public relations, and CSS to understand and communicate product functionality and value. * Brief digital agencies on brand, messaging strategy, and technical accuracy.
- MARKETING MANAGER
  
  EUROPEAN UNION CHAMBER
  
  COMMERCE IN CHINA * Implemented content marketing strategy that included launching a digital magazine, leading social media activity throughout organization, and producing e-books. Efforts led to 60% increase in publications downloads, and increase in unique website visitors. * Planned website refresh to improve visitor journeys and product discoverability. Length of website visits increased 23% in 12-month period. * Led development of backend operations and data reporting features and functions for multiple stakeholders, from planning stages through staff training and ongoing support. * Managed priorities and development of four marketing support staff.
- INDEPENDENT MARKETING CONSULTANT
  
  Uniqlick
  
  IN U.S. CHINA, United States
  
  Title: Director User Education * Redesigned training program to educate users about platform benefits before they learned how to use it, resulting in greater adoption. Consulted
- Associate Creative Director
  
  PBJS
  
  * Developed content for educational program for Boys & Girls Clubs of America, wrote script and produced promotional video for Center for Early Learning, and creative directed responses to RFPs. Consulted
- PRODUCT SPECIFICATIONS EDITOR
  
  NORDSTROM.COM
  
  * Mined search data to build relevant high-CTR keyword lists for MSN advertisers. * Built Access database to manage workflow allowing campaigns to launch 60% faster. * Managed team of seven producers and writers both FTE and vendors.
Industries
Skills
- Content Strategy
- Copywriting & Editing
Elsewhere on the Web
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On Coroflot

@stephanieparry, member since 2016

Stephanie Parry

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