The Surface Hub 2S in the Hybrid Workplace Campaign BOM was created in reaction to sellers needing sales enablement tools to meet their Surface Hub 2S targets when companies worldwide left their offices for pandemic-era remote work. I contributed to the agency brief and was the primary client on communicating the content objectives, reviewed and worked with writers, and provided product knowledge and market insights to inform strategy. The BOM included an ebook, conversation-starting solutions guide, infographic (pictured here), digital flyer, email templates, and social posts.
COVID 19 and the remote work environment turned collaboration onto its head, making meetings more challenging and spontaneous brainstorm sessions difficult. Surface Hub sellers had aggressive sales goals for Hub, but with offices shutdown across the globe, they needed content that helped them make the compelling case that there was still a valuable place for Surface Hub in organizations' device lineups.
