Keenpac are retail and product packaging specialists who participate every year at GlobalShop. With a 10’x20’ space Keenpac needed an attractive and inviting booth for GlobalShop 2016. Building on the learnings from last year’s booth I explored different ways to communicate Keenpac’s core business and services without overwhelming the clients with information. I developed a holistic concept focusing on educating the customers about the company’s process and core capabilities in a visual and playful way that encouraged a social gathering and client interactions. Collaborating with a graphic designer we created a wall graphic illustrating the journey of a package. We simplified the process into four essential steps with vivid iconography using the color palette from Keenpac’s logo. Continuing with the same look and feel we also created another wall graphic summarizing Keenpac’s product assortment. Both illustrations aimed to show Keenpac’s aptitude in communicating their services.
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