For this project I created a window and a store entrance display for a women’s concept brand that I developed which focuses on the idea of mixing art and culture. The brand’s target audience is between 16-30 years old, who embody femininity, flirty vibe and edginess. As a Visual Merchandiser I always work across multiple areas such as fashion, music and art. With this project I wanted to incorporate my passion for styling, my taste in music and my love for the artist Frida Kahlo.
I found inspiration in an illustration of Frida Kahlo with a Lana Del Rey body by Fab Ciraolo. The illustration perfectly encompasses the notion of taking something from the past like Frida Kahlo and make her reborn into a hipster icon as Lana Del Rey. From that point I created a mood board with a selection of different images that dives deeper into the style, composition and color pallet used for my final displays.
