ofrad Mannequins designs and produces high-class mannequins for many of the world’s leading fashion retailers. With ten different collections of mannequins ranging from ages 2 to 14 years old and adding a new line every year Cofrad needed to update and reshoot their kid’s catalog. I came up with the idea around creating whimsical stories using cheerful giant balloons while emphasizing the uniqueness of each collection. This allowed the mannequins to still be the focus in the shots while infusing moments of humor and instant happiness.
“Pucci Kids” is a bold and modern collection that shows kids in motion and fun positions. To celebrate the energetic youth we used silver balloons and wrote a simple and spunky statement, “KIDS”. We introduced a vibrant red color to the background that complemented the silver balloons, and made the white mannequins stand out while still adding a sense of playfulness and dynamism across the photos
