Clio Blue is a well-known Parisian brand that designs Sterling silver jewelry for women and men who enjoy French elegance. Mother’s day was approaching and Clio Blue needed a window display in their Paris flagship store. When you think of Mother’s Day it brings back memories from the past either from that day or special moments you have had with your mother. The main goal behind the concept was to evoke those childhood memories through the use of soft colors to help reinforce the dream like state and elements such as the swings, wrapped presents and hand painted flowers.
The window installation was a success and the Visual Design Director decided to implement the concept to other point of sales in retailers across France.
